JOB SUMMARYThe Digital Marketing Specialist promotes our Bank, increasing customer engagement, and is responsible for planning, creating, and executing cost-effective digital marketing programs and communications that drive sales and support the customer journey. This is done in collaboration with VP of Retail Banking and User Experience and SVP of Retail Banking. Work is varied in nature with changing priorities due to changing market conditions. Works under general supervision. ESSENTIAL FUNCTIONS: (Majority of duties, but not meant to be all inclusive nor prevent other duties from being assigned as necessary) Coordinates and manages the creation of all digital content such as website, videos, ads, etc. Coordinates and communicates across the Bank of active or upcoming activities.Maintains and manages all digital communication devices and tools including lobby monitors, digital signs, social media, onboarding and marketing platforms to ensure marketing message is effective and timely.Develops, monitors and refines web content, mobile banking app content, and account management of Facebook, Instagram, and other social/marketplaces.Develops and communicates actionable digital consumer insights to enhance the customer experience and improve conversion.Designs digital media campaigns.Provides reporting to Electronic Banking Officer on customer activity for electronic banking services.Assists Retail Banking Manager in reporting measurements for sales and marketing campaigns. Monitors ROI and KPIsManages end-to-end digital projects.Manages and expands the Banks web presence to boost brand awareness.Maintains a strong online company voice through social media.Liaises with Marketing, Sales and Product Development teams to ensure brand consistency.Knowledge, Skills and AbilitiesDetail-oriented and highly organized with ability to manage projects independently.Possesses a One Team mindset and values working together as a team: building and strengthening relationships internally and externally.Ability to recognize and respond to internal and external customer needs.Ability and desire to read and understand complex and often-time detailed requirements.Strong written and oral communication skills.Familiarity with web design and content management systems are a plus.Possesses analytical and project management skills.Ability to work in a dynamic department, multi-tasking daily responsibilities and special projects as they arise, to ensure deadlines are met. Strong oral and written communication skills.Working knowledge of Excel, Word 2010, Web, and Social Media Platforms.Knowledge and understanding of advertising including print, web, mobile, and social media.An understanding of and commitment to Wood and Huston Banks core values: Trusted Advisor, Driven, Pioneering, Efficient, Reliable, and Accountable.
