Overview
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
The American Heart Association has an excellent opportunity for a National Entertainment & Influencers Marketing Lead, Talent Relations in Los Angeles, CA or New York City, NY. This position can be home-based within California or New York.
The Lead is responsible for marketing and communications strategy development, planning, consultation and execution for the Association's Entertainment and Influencer Marketing Initiative.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be ValuedTM at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.
Responsibilities
Leads Entertainment Talent/Celebrity specialty within Entertainment practice, developing and implementing organization-wide strategy
Identifies and cultivates on-going, Association-wide relationships with celebrity influencers to drive Association relevancy as a derivative of established strategy, and in support of various key portfolio initiatives (Go Red for Women, Life is Why, Nation of Lifesavers, Total Health & Well-Being, etc.)
Establishes and develops brand-building partnerships within the Digital Entertainment, Entertainment and/or Sports industries
Manage celebrity talent relationships (Susan Lucci, Angela Bassett, etc.) and corresponding partner accounts (Rogers & Cowan/PMK), as assigned, and support other specialties within Entertainment practice
Tracks and reports performance metrics to measure achievement and success of Entertainment Talent/Celebrity specialty at-large
Supports refinement of entertainment talent/celebrity vetting process to ensure appropriate alignment/fit with Association's brand
Help establish standard methodologies across Association for talent procurement and relationship management
Keeps abreast of emerging trends, technologies and talent
Up to 50% travel
Want to help get your resume to the top? Take a look at the experience we require:
Qualifications
Five (5) to eight (8) years of the following experience:
Ability to develop and set successful strategies, garnering senior leader buy-in, strategies that deliver on project goals
Proven track record of creating and executing marketing and communications campaigns using tactics that include live events, marketing, traditional media, social media and more.
Thrives in a fast-paced environment and manage multiple projects and project deadlines with the ability to pivot and problem-solve.
A strong team player who is comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders.
Excellent interpersonal, written and oral communications skills
Proficient computer skills including Microsoft Office (Word, PowerPoint and Excel)
Experience in public health or non-profit services
Compensation & Benefits
Expected pay range will be $95,000 to $130,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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EOE/Protected Veterans/Persons with Disabilities
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Location US-CA-Los Angeles
Posted Date 5 days ago (10/4/2023 2:42 PM)
Requisition ID 2023-11588
Job Category Marketing, Communications & Public Relations
Additional Locations US-NY-New York
Position Type Full Time
Location: NY-New York
