Overview
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
We have an excellent opportunity for an Associate Marketing Communications Manager in our Mission Advancement department!
This position can be home based.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.
#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be ValuedTM at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.
Responsibilities
Mission Advancement is a revenue development department of the AHA which raises over $200M annually for the mission, with a focus on major, principal, and planned gifts from individuals and foundations, as well as government grants. This individual ensures the highest possible level of engagement through management and implementation of a data- and heart-driven omnichannel approach which reaches hundreds of thousands of current and prospective donors annually. A key member of the Mission Advancement Operations team, this position leads and delivers a varied yet specific scope of work, which includes responsibility for email marketing communications, to include scheduling, writing, building, leading reviews and approvals, and sending; ensuring tracking and communication of MarCom project results; leading logistics for marketing events (approximately 5 annual) to generate support through the AHA's Professional Advisor Network; leading and providing updates to the Mission Advancement MarCom calendar and project plan, ensuring projects are on schedule and completed as planned; and writing responsibilities for assignments throughout the year.
Full responsibility for email marketing communications production, to include scheduling, writing support, building emails and related webforms, handling reviews and approvals, and sending; and ensuring tracking and communication of the sends and their results.
Provides marketing support and content management for campaigns, to include creating and handling production and updates of collateral for Mission Advancement giving programs to include brochures, one-pagers, signage, ads, digital banners, presentations, webpages, proposal template graphics, etc. Facilitates projects with design vendors, ensuring adherence to brand standards and timely completion.
Writes and edits documents and other communications as requested, to include plans and management updates, talking points, FAQ's, emails, presentations.
Leads plans and logistics and ensures adherence to budgets and timelines for marketing events (approximately 5 annual, 3 small/mid and 2 large) to generate support through the AHA's Professional Advisor Network; to include ensuring sponsorship and exhibitor opportunities are implemented, staff are well-prepared, and materials are prepared according to purpose and plan.
Ensures overall MarCom plans, progress and results are monitored and well-communicated to immediate team members, as well as to National Executive Lead and to VP for distribution to other leadership and stakeholders. Monitor maintenance of the dynamic MarCom team plan and contribute to annual planning.
Ensure Standard Operating Procedures are developed and/or maintained for the team, ensure team access to resources, materials and plans, leveraging SharePoint and MS Teams as well as other platforms. Contribute to team or division projects as requested.
Qualifications
Bachelor's Degree or equivalent work experience
Six (6) months - Two (2) years of proven experience
Experience in marketing, communications, or promotional campaign development
Project management experience, including leading multiple projects concurrently, with and obsessive attention to timeline and deadlines
Excellent technical knowledge and skills in developing and managing email marketing campaigns that connect to a database. Salesforce Marketing Cloud Experience highly desired
Technical skills updating webpages, Jotforms and webforms development experience
Strong analytical aptitude with a proven aptitude to utilize trend analysis, research, and other sources to turn data and information into actionable information
Proficient computer skills including Microsoft Office (Word, PowerPoint, Excel, MS Teams, SharePoint)
Excellent interpersonal, written, presentation, and oral communications skills, with the ability and skills to write narrative/storytelling, write status updates and contribute to executive reporting
Ability to travel up to 5% local and overnight stay
Preferred Experience:
Fundraising experience
Knowledge and understanding of philanthropy, planned giving, foundation grants and major individual gifts
Salesforce CRM experience
Marketing experience
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Location US-TX-Dallas
Posted Date 1 day ago (11/17/2022 12:58 PM)
Requisition ID 2022-9435
Job Category Marketing, Communications & Public Relations
Position Type Full Time
Location: TX-Dallas
