Purpose of Job
This position will lead USAA's public relations team for its lines of business (banking, property-casualty, insurance, life insurance) functions. The leader will be responsible for planning, development of campaigns, budgeting and measurement of public relations programs.
Leads a team of Communications Partners in the development and execution of public, member, and employee communication strategies for assigned business unit. Provides counsel and direction to senior business unit leadership regarding communications plans, strategies and/or tactics to ensure products, services and/or business initiatives are effectively positioned with internal and/or external audiences.
USAA values a culture that is highly collaborative, and we have found that a hybrid work type helps employees gain the best of both worlds - collaborating in-person in the office and working from home. The actual onsite days are settled between each employee and the employee's manager. Candidates are expected to live a commutable distance from one of our offices in San Antonio, TX, Plano, TX, Phoenix, AZ, Tampa, FL, Colorado Springs, CO or Charlotte, NC.
Job Requirements
About USAA
USAA knows what it means to serve. We facilitate the financial security of millions of U.S. military members and their families. This singular mission requires a dedication to innovative thinking at every level.
Primary Responsibilities:
Prioritizes, develops and coordinates execution and refinement of assigned business unit communication plans and programs in support of business unit and/or Enterprise business objectives.
Develops and implements communication plans in support of assigned company's strategic objectives, integrating project components from various sources.
Works closely with internal communications, member communications, and public communications as well as business partners to integrate and align plan/program deliverables; resolves issues and navigates obstacles to deliver work product.
Writes, edits, and/or oversees development of appropriately styled communications; may coordinate vital approvals and/or produce and deliver critical messages for senior leaders.
Responsible for establishing appropriate business metrics to measure the effectiveness of business unit communications.
Responsible for staying abreast of issues in the insurance, financial services, and corporate communications industries.
Performs all other duties as necessary.
Minimum Qualifications:
Bachelor's Degree in Marketing, Communications, Journalism, or a related field required OR 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
8 or more years of progressive communications related experience
3 or more years of direct team lead or management experience
Subject-matter-expert level writing skills
Subject-matter-expert understanding of the function/discipline and demonstrated application of knowledge, skills and abilities towards work products
Subject-matter-expert level of business acumen in the areas of the business operations, industry practices and emerging trends
Preferred Qualifications:
Knowledge of use of influencers, social media platforms and corporate newsrooms in public relations campaigns
Knowledge of public relations in the insurance and financial services sector
Proven track record of successful execution of public relations programs for large corporations
Experience interacting with and counseling senior executives on handling of media-related topics
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Compensation:
USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $106,800 - $192,300*.
Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.
*Geographical Differential: Geographic pay differential is additional pay provided to eligible employees working in locations where market pay levels are above the national average.
Shift premium will be addressed on an individual basis for applicable roles that are consistently scheduled for non-core hours.
Benefits:
At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
To see details on our outstanding benefits, visit USAA Total Rewards. (https://hrportal.ehr.com/usaa/Prospective-Employees)
Relocation assistance is NOT available for this position.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are an existing USAA employee, please use the internal career site in OneSource to apply.
Please do not type your first and last name in all caps.
Find your purpose. Join our mission.
USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.
USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself - you just need to share our passion for serving our more than 13 million members.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
