Cracker Barrel is on the search for a Senior Manager of Virtual Brands to join the Home Office and be responsible for leading the day-to-day management/maintenance of our portfolio of virtual brands, as well as identifying new opportunities in the competitive landscape. Responsibilities include sales/profit analysis, marketing performance, outlier identification, and management of our 3rd Party Delivery relationships. This manager collaborates with operations and IT on issue resolution, FP&A, and Marketing on strategic planning.
Leads the Virtual Brand Experience (ex. Chicken 'n Biscuits/The Pancake Kitchen by Cracker Barrel/Cracker Barrel Kitchen) across the organization. Inclusive but not limited to building new brands, enhancing and execution of social media strategy, and allocation of funds to drive individual brand awareness.
Evaluates, prioritizes, and leads initiatives to enhance the profitability and reach of our portfolio of Virtual Brands. This includes strategic planning and weekly/monthly business review activities
Reviews Industry trends and identifies areas of opportunity. Work with cross functional teams such as Marketing, IT, Operations, and Third Party Vendors to realize those initiatives.
Leads weekly Brand Meetings and root-causes issues with brand performance. Leads the groups of cross functional stakeholders through the resolution process
Acts as primary day-to-day contact with Third Party Providers to resolve issues with item setup/accounting errors/marketing execution and guest feedback.
Continuously lead test/learn plans for marketing tactics and promotions.
Draws upon a solid understanding of the business (e.g. industry, operations) to critically evaluate and advance sales a profit, while responsibly managing a fixed budget.
Leverages project management skills to achieve results on time and on budget
Experience with OLO and Third Party Delivery Providers is preferred
Detail oriented, especially in analytical thinking and reporting
Familiarity with product development processes, market research, and agile project management preferred
Ability to build relationships quickly, and comfort interacting at all levels of the organization
Above average presentation skills, confident in front of groups of 20 or more.
Proven leadership ability in a matrixed role, leading without authority.
Passion for the hospitality industry
Expertise utilizing Office365 (especially Excel and Powerpoint), in addition to being able to manage virtual and hybrid meetings is a MUST
Working knowledge of Tableau
Education and Experience
Bachelor's degree in Marketing, Business, or related field; MBA preferred.
4-6 years in brand management; preferably in the restaurant, hospitality, or consumer packaged industries.
Leadership experience in Virtual Brands preferred
NOTE: Racism, either overt or perpetuated through unconscious bias, has no place at Cracker Barrel Old Country Store, and both our Mission and People Promise are firmly rooted in the principle of valuing what everyone brings to the table. Our employees work hard to ensure that our brand, which is grounded in genuine hospitality and nostalgia, represents only what is good about those things. While our dcor and food may harken back to earlier times, our inclusive culture and beliefs about equality and diversity do not.
Street 2: 307 Hartmann Drive
External Company Name: Cracker Barrel Old Country Store, Inc.
External Company URL: www.crackerbarrel.com
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
