Driven BrandsTM, headquartered in Charlotte, NC, is the parent company of some of North America's leading automotive aftermarket brands including Take 5 Oil Change, Meineke Car Care Centers, Automotive Training Institute, Maaco, CARSTAR, ABRA, Uniban, Car Wash US, FIX Automotive, 1-800-Radiator & A/C and PH Vitres d'Autos. Driven Driven Brands has more than 4,000 centers across 15 countries, and combined, all businesses generate approximately $3.8 billion in system-wide sales and service over 50 million vehicles annually.
Driven Brands is the quintessential growth company, more than tripling its revenues, brands, employees, and profits over the past six years. The primary focuses of the company are growing its franchisee's profitability, all brands' unit count and creating opportunities for its employees, franchisees, and investors. Our culture of meritocracy inspires high performance and innovation among our employees. We enable our employees and franchisees to go further, faster- generating growth for our franchisees' businesses and our employees' careers. For more information, visit drivenbrands.com.
As a Digital Media Strategist, you will work in close collaboration and under the responsibility of the VP of Marketing and be responsible for planning, developing, implementing and managing the overall digital marketing strategy for our auto glass brands in the United States.
Evaluate and implement improvements on the brand's digital strategies with the internal team as well as our agencies.
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
Own the social/paid component of our digital strategy to deliver results and expand the reach.
Deliver growth in engaged audiences across channels and influencers/champions within our social media community.
Understand and engage social and email newsletter audiences to grow the client base.
Build a blog strategy.
Analyze web traffic metrics and suggest solutions to boost web presence.
Recommend actions to optimize our customer's online experience.
Provide weekly reporting on key metrics, key learnings, and actionable insights.
Research the latest digital tools and interactive trends to identify new opportunities.
Drive value for the organization.
4-5 years of experience leading digital media campaigns with a record of delivering measurable results
Experience with digital buying platforms
Strong strategic thinker with a passion for understanding data and using it for improvement
Excellent time management skills and ability to multi-task and prioritize work
Impeccable attention to detail
Is optimistic and enjoys teamwork
Knowledge of the automotive industry is a plus
#LI-KD1 #LI-REMOTE IND1
Requisition ID: 2022-21874
External Company URL: https://www.drivenbrands.com/
Street: 440 S Church Street
Telecommute: Yes
Line of Business: Driven Brands, Inc.
