Job Summary:
WHO ARE YOU?
Do you enjoy dance music? Do you excel at event marketing? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the dance music promotion. Is this you? Read on...
WHO ARE WE?
Club Glow is the longest running electronic music event promotions and production company on the East Coast. Established in 1999, Glow now organizes over 300 events per year at their venues Echostage and Soundcheck in Washington, DC. Fans voted Echostage as DJ Mag's #1 North American nightclub for three consecutive years.
Alongside their venues, Glow has hosted numerous large-scale events and festivals along the eastern seaboard including Moonrise Festival and Preakness Infield Festival.
THE ROLE
GLOW is seeking an experienced and enthusiastic Marketing Manager to lead in the development and execution of effective marketing strategies and campaigns to meet company objectives. This person will have experience in a high-pace and competitive environment and consumer insights to inform marketing plans with a heavy focus on digital marketing strategy and content. The Marketing Manager will play a key role in the development and execution of marketing campaigns and will report into the VP of Marketing.
RESPONSIBILITIES
Create and execute effective marketing strategies, campaigns, plans and briefs
Lead day-to-day marketing plan implementation and budgets
Strategically analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
Develop and oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
Evaluate executions during and after campaign launch for optimization
Demonstrate technical marketing skills and high-levels of company product knowledge
Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner; recommendations for future execution
Spearhead the day-to-day marketing plan implementation and budgets
Identify relationships with outside media and PR agencies, publishers, vendors and partners
Partner with internal talent booking, design, and venue teams to set forth and accomplish daily tasks
Manage festival asset requests, both internal and external, to ensure campaign remains on schedule
Manage and execute all initiatives given by VP of Marketing and maintain departmental relationships
Analyze and make recommendations for potential strategic partner relationships for brands and promotions
Lead and manage marketing efforts on site at events
Track, analyze, and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward
Work evenings and weekends as needed to meet deadlines and work effectively under high level of pressure and demanding time lines
Responsible for other projects as assigned on a regular or occasional basis
QUALIFICATIONS
Bachelor's degree in Marketing or a related field
7+ Brand Marketing experience, preferably in music and/or entertainment industries
5+ years experience in developing multi-channel marketing campaigns
Proven ability to evaluate reports and data, identify trends and make effective tactical recommendations based on business intelligence
Knowledge of popular CRM systems and web analytic tools
Ability to use Adobe Photoshop and a basic understanding of HTML
Creative and production experience essential across various forms of media
Highly adaptive and proactive problem solving critical to success
Proficient user in Microsoft Office products
Expert level user of Marketing & Research tools
Uses personal vehicle to travel to business engagements; may travel out of town on business
Must have clean criminal and driving record, current license, passport, and car insurance
Must be motivated with an -Everything is possible- attitude
Must have clean criminal and driving record, valid driver's license, passport, and car insurance
WORK ENVIRONMENT
Must be able to tolerate loud noise levels & busy environments
May work in drastic temperature climates
Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events
Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.
EQUAL EMPLOYMENT OPPORTUNITY Insomniac and GLOW strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
About Us
Recognized three years in a row by Great Place to WorkR and named one of People Magazine's top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones' music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
