At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home! We have an exciting opportunity for someone to join our Corporate Communications team as a Senior Manager. If you have the gift of storytelling and a passion for corporate responsibility, this is the role for you!
This individual will promote and protect Cracker Barrel's reputation by planning and executing communications projects and activities that influence external audiences, that support the growth of restaurant traffic and retail sales, and that position the company advantageously in traditional and social media. This individual will also support senior management in executing the Communications Strategy that has been approved by our Executive Team.
- Analyze and recommend proactive communication opportunities that will enhance and protect CBOCS brand, image, and reputation with media, guests, and diverse audiences. Manage events and projects, design press kits for specific topics. Gather, write, and edit positive corporate news for posting on CBOCS website and through social media. Develop and maintain corporate communications collateral, including standard corporate news releases, tailored news releases, fact sheets, executive biographies, photos, press kits.
- Serve as #2 for managing urgent media inquiries when Sr. Director, Corporate Communications is out of town. Handle local-market crisis or sensitive media inquiries, and routine media inquiries such as for new unit openings. Partner with other departments to communicate to local market media about new units, local store anniversaries, CBOCS Foundation grants and scholarships, to develop and pitch story ideas related to restaurant and retail products, and promote winners of operations awards (e.g. RVP of the year). Supervise production and distribution of local store manager promotion news releases. Usher all materials through approval process. Manage online relational database for media relations information research and retrieval. Define, generate, and analyze reports on activity and news coverage and provide quarterly updates. Develop strategies for improving regional coverage based on reports. Research online articles, supervise clip coverage and distribution.
- Monitor and report on social media reputation challenges; recommend and implement strategies/actions to counter negative and enhance positive commentary. Gather, write, and edit positive corporate news for distribution through social media.
Experience and Education
- Bachelor's degree in related field and 7-10 years experience in corporate communications, public relations and/or media position. In addition, some journalism experience is preferred.
Knowledge and Skills
- Excellent written and oral communication skills.
- Expertise in social media standards and accepted practices.
- Excellent project management skills.
- Strong computer skills.
- Video production skills.
- Strong knowledge of working media needs and habit.
- Strong analytical and decision making skills.
- Strong organizational and prioritizing skills.
- Interviewing skills.
- Detail oriented
NOTE: Racism, either overt or perpetuated through unconscious bias, has no place at Cracker Barrel Old Country Store, and both our Mission and People Promise are firmly rooted in the principle of valuing what everyone brings to the table. Our employees work hard to ensure that our brand, which is grounded in genuine hospitality and nostalgia, represents only what is good about those things. While our dcor and food may harken back to earlier times, our inclusive culture and beliefs about equality and diversity do not.
Street 2: 307 Hartmann Drive
Street: Home Office
External Company Name: Cracker Barrel Old Country Store, Inc.
External Company URL: www.crackerbarrel.com
Store #: 001
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
