Overview
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
The American Heart Association has an excellent opportunity for a Marketing Manager to be a key contributor to our business core programs within the Quality, Outcomes Research & Analytics (QORA) department.
This is a full time, benefits eligible, grant funded opportunity. Current funding will expire on August 1, 2026. This position can be home based.
This is an exciting opportunity for individuals who are passionate about building effective marketing strategies for a portfolio of health care Quality Improvement programs, providing input and direction on related marketing efforts. You will manage master agreements, statement of work (SOW), and vendor invoices. In addition, develop and maintain relationships with American Heart Association staff and volunteers domestically and coordinate with cross-functional teams on developing campaigns, campaign materials and promotions, overseeing the execution of marketing activities, and developing and implementing various strategies for retention and growth purposes. Your expertise will be crucial in identifying target audiences, conducting market research, and analyzing consumer trends to create compelling messaging and positioning strategies. By collaborating with cross-functional teams, you will have the chance to shape the future of our business and make a significant impact on our overall success. Join us in this dynamic role and unleash your creativity to captivate audiences and drive our core programs to new heights.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be ValuedTM at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.
Responsibilities
The Marketing Manager will have responsibilities which include: (1) leading the marketing for a portfolio of health care quality improvement platforms, (2) leading the marketing strategic planning process (3) implementation of the marketing plan and others mentioned below:
Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan
Coordinate with cross-functional teams on development and subsequent success of healthcare professional quality improvement products. Provides input and supervises development of campaigns and associated materials
Oversee the marketing strategy for the platform, in close collaboration with Communications, Science, Branding and Legal departments. Leverages market research to measure the effectiveness of, and customer satisfaction with products. Develop periodic reports and post mortem campaign reports delivered to sponsors and other stakeholders
Act as a primary liaison to all departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines. Responsible for contracts/invoices with vendors for projects and coordinating with internal and external channels to ensure project deliverables are met
Coordinates and attends 2-4 national trade shows each year
Other projects as assigned by the Marketing Director
Qualifications
Bachelor's degree or equivalent experience
Two (2) - Five (5) years of relevant experience
Ability to multi-task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines
Excellent computer skills including experience Microsoft 365 and Adobe Creative Cloud
Ability to interact effectively and work collaboratively with both internal and external contacts at various levels
Strong analytical skills with a demonstrated aptitude to utilize trend analysis, research and other sources to turn data and information into actionable information
Strong writing, presentation, and verbal communication skills
Marketing, account management and/or communication experience
Ability to travel up to 25% local and overnight stay
Preferred Experience:
Account Management experience
Marketing experience including familiarity with email marketing, social media, webpage development, search engine optimization (SEO), paid promotion and tradeshow management
Video production experience
Product/Brand Management experience
Budget Oversight
Agency Experience
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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EOE/Protected Veterans/Persons with Disabilities
#AHAIND2, #LI-Hybrid
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Location US-TX-Dallas
Posted Date 2 days ago (11/7/2023 10:01 PM)
Requisition ID 2023-11845
Job Category Marketing, Communications & Public Relations
Position Type Full Time
Location: TX-Dallas
