Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE TEAM
We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no previous experience working in music -- just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.
The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.
THE ROLE The Digital Media Analyst is responsible for analyzing digital media campaigns and tactics for Live Nation in North America. They will partner with the planning and strategy teams across the entire campaign development process to support data and analytics needs to inform planning decisions, define KPIs, validate that tracking is in place, measure performance, and provide analysis and recommendations based on learnings.
This position is responsible for establishing benchmarks, developing measurement plans, distilling learnings into insights, crafting data into stories in presentation formats, presenting learnings to multiple teams, ideating on testing opportunities, analyzing and interpreting data, and being an analytics thought partner to the media team.
The ideal candidate will be an effective storyteller, curious, detail-oriented, and able extrapolate meaningful and actionable insights from data. They will bring a mix of skills and knowledge that span digital media, business growth optimization, creativity, and an ability to scale up learnings across a large volume of campaigns.
This person will report to the VP of Analytics.
WHAT THIS ROLE WILL DO
Be the analytics lead and thought partner on Live Nation digital media by providing proactive and strategic analyses to inform on media performance and strategies
Synthesize data into clear, actionable insights and recommendations that drive business results
Collaborate with business stakeholders to understand their objectives, gather their requirements, and define KPIs, tracking, analytics and reporting for campaigns and channels
Drive automation and scale of analytics through creation of tools, self-service dashboards, and self-contained presentations
Create and maintain marketing analytics reports and dashboards as needed, ensuring consistency of data sources, metrics and approach and driving adoption across the organization
Conduct in depth ad hoc marketing analysis as identified by strategic partners and planners
Perform advanced, exploratory, and ad hoc analysis on diverse data sets, requiring writing and running SQL queries to access data across multiple tables within data warehouses
Be the expert on media performance measures and metrics (ROAS, CAC, CM, etc.) and determine factors that influence those metrics across the Live Nation business
Effectively communicate complex analyses to stakeholders, through compelling writing, creative presentation decks and verbal storytelling
Contribute to the development of performance forecasting and planning tools
Support media testing operations as needed including testing ideation, test plan design, recommendations and integrated readouts
Assist with the maintenance of marketing data sources through escalation of discrepancies to with engineering and technical teams
WHAT THIS PERSON WILL BRING:
Experience creating dashboards, authoring reporting and troubleshooting BI reporting and dashboard platforms such as DOMO, Tableau or similar tool
Experience with digital media platforms such as SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager, YouTube Analytics, etc.
Able to write and run complex SQL queries to pull data required across multiple tables
MS Excel expertise - lookups, pivot tables, and complex formulas
Proficiency in presentation tools such as PowerPoint or Google Slides
Required:
Bachelor's degree from an accredited university or college in Computer Science, Marketing Science, Marketing Analytics or similar field
3+ years of work experience in analyzing and reporting on digital media channels and performance (paid search, paid social, programmatic display)
Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
Proficiency with data visualization, deck design, storytelling and presenting complex information
Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc.
Desired:
Experience analyzing clickstream and conversion data (Google Analytics, Adobe Analytics, AppsFlyer)
Knowledge of statistics, measuring statistical significance, and statistical testing methodologies
Experience working at a growth stage Internet, software, DTC or similar company desired
Experience working in Entertainment or Live Events industry
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
LOCATION: Los Angeles is preferred, but remote is acceptable
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
About Us
Recognized three years in a row by Great Place to WorkR and named one of People Magazine's top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones' music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
