Job Summary:
Title: Associate Director, Digital Marketing and Strategy (Management)
Location: New York, NY (Full-Time, On-Site)
Reports to: VP, Digital Marketing & Strategy
Job Summary:
Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the VP, Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.
Key Responsibilities:
Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist's launches
Qualifications:
4-6 years experience managing the use of and/or relationships with digital distribution and social platforms
Extensive knowledge of and passion for the music market
An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
The highest attention to detail
Track record building and maintaining strong business relationships
Strong oral/written communication skills
The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
Bachelor's degree in a related field preferred
Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
Experience working with social management and listening platforms
Experience working with content management systems; especially Wordpress
Knowledge using basic audio, photo and video editing programs
COVID-19 vaccination series and booster shot are a mandatory requirement for this position.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite
Note - Roc Nation benefits and policies differ from Live Nation.
New York City Hiring Range*: $105,000 - $125,000
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee's salary history will not be used in compensation decisions.
