Salary Range: $62-68k
Commonwealth Senior Living is seeking a Search Engine Marketing (SEM) Manager, responsible for planning, executing, A/B testing, and reporting on our paid search campaigns. He or She will report to the Director of Marketing and will work closely with the Content Marketing Manager to blend organic and paid campaigns which reinforce our brand proposition and result in improved quality of leads and ultimately increased sales and revenue for the organization. We are in search of an individual who can use empathy and intelligence to predict search terms and behavior of families who deserve the support our communities offer. He or She is a Culture Ambassador! They model the core values of the company personally, leading by example, and ensure all team members always exemplify the core values of the company:
We Care About People
We Do the Right Thing
We are Passionate, Have Fun, and Celebrate Success
We Speak Up! It's Our Responsibility
We Take Ownership and Add Value
We are Respectful
Benefits:
Employee Referral Bonus Program
Medical, Dental, Vision, Life Insurance, and Health Savings Accounts
401k available to all Commonwealth Senior Living associates
Tuition Reimbursement and Grant
Employee Assistance Fund
Ability to grow your career/advance your career
Areas of Primary Responsibility:
Search Campaign Management
Perform day to day campaign activities for Paid Search (PPC) campaigns using Google AdWords, including, but not limited to: bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
Review, evaluate, and present digital results monthly with recommendations for improved outcomes.
Utilize Google Analytics, CSL website search results, and online chat content to tweak key words and recommend content to be produced by Content Marketing Manager.
Participate in quarterly meetings with CSL digital partners to discuss trends, ask smart questions, and brainstorm on opportunities for testing to yield more qualified conversions across all channels. Prepare quarterly reports as necessary to be shared with Senior Leadership and Investors.
Contribute to annual development and execution of marketing strategy for Paid Search campaigns by evaluating budget and results by community, recommending shift in message, user experience, budget, etc.
Work with Director of Marketing and freelance designer to update Google ad content and landing pages as needed.
5+ years of Search Engine Marketing (SEM) experience
Capable of successfully managing 36-45 campaigns concurrently with limited oversight.
Experience with Google AdWords, Google Analytics, YouTube, and Facebook.
You are a highly organized person with deep understanding of user journey. If a campaign is not producing, you are investigating possible reasons and presenting them along with solutions when we meet.
Commonwealth Senior Living is a recognized leader in senior living, employing around 2,000 associates, and is a four consecutive year recipient of the Great Place to Work certification!
Requisition ID: 2022-12584
External Company URL: http://www.commonwealthal.com/
Street: 534 E. Main Street
