* This position may sit in Reston, VA or Bellevue, WA
T-Mobile is the nation's Un-carrier and the fastest growing US wireless company thanks to an unconventional philosophy built on listening to customers and breaking from tired industry norms. We're looking for a seasoned digital media professional to oversee the in-house Digital Paid Media strategy for the enterprise. This role is a leader within our organization charged with collaborating internally and externally to bring to life innovative media executions with data-backed business results.
Reporting into the Director, Digital Steering, you'll lead a team of like-minded, results-driven media professionals - Digital Paid Media Managers and Digital Marketing Specialists - in the ideation of campaign strategy, enterprise impact of digital investment and measurement of T-Mobile's biddable (omni-channel programmatic, search and social.) In parallel, you'll work in partnership with the investment and analytics teams to surface insights and strategic recommendations to drive the business forward. A successful candidate will be an established veteran of the digital media space, with a proven track record for positioning data-driven media strategies to advance a broader marketing strategy and a passion for nurturing team members and cross-team relationships.
What you'll do in your role.
Lead and steward the development of T-Mobile's LOB-level paid digital advertising strategy to best align broader business objectives with omni-channel technology and leading industry-trends
Develop roadmap for 3-5 year channel strategy
Identify test and learn opportunities and design business cases to pilot and onboard
Lead and manage a team of Digital Paid Media Program Managers and Digital Marketing Specialists to develop best-in-class biddable (programmatic, search, social) digital media campaigns for TMUS
Establish and implement processes and best practices around digital paid media planning including audience segmentation, marketing funnel alignment and omni-channel budget allocation, cross-functional collaboration, and vendor/partner management
Identify and develop opportunities to further the performance and business impact of digital media through testing emerging capabilities and iterating on process and best practices
Lead and oversee day-to-day digital media campaign planning, LOB communication and performance feedback loop through effective project management
Train, coach, and mentor team members on their day-to-day helping them develop their industry knowledge, project management skills, and technical capabilities
Foster the collaboration of team members and cross-functional teams during planning and buying cycles to inform audience, inventory, and creative strategy
Prepare and deliver highly-polished presentations to senior business and marketing stakeholders
The experience you'll bring.
While the quality and accomplishments of a person's career will be the determining factor, the finalist must have the following requisite qualifications:
7+ years of digital marketing experience (programmatic display/OLV/audio, paid social, and/or ad operations) whether at an agency, end brand, or technology platform
3+ years of management experience with a proven record of coordinating diverse teams with disparate responsibilities to tangible business successes or goals while ensuring the health, development, and motivation of the team
Experience with the full lifecycle of a digital media campaign from briefing and planning to execution, ongoing management and optimization, and reporting
Robust understanding of the industry, inventory and platform landscape for both biddable and non-biddable digital media
'Big Picture' mentality to translate technical media concepts into strategic business implications
Adept at managing a range of planning objectives across different products, goals, and target audiences
Demonstrated experience in managing projects from end to end and coordinating resources to support in the successful and timely delivery
Familiarity with the direct and programmatic digital buying landscape and workflow including, publisher evaluations and RFPs, Insertion Order delivery and pacing oversight, and post-campaign reconciliation
Deep knowledge of key addressable advertising elements including measurement, audience planning, segmentation, and A/B testing
Domain expertise in Google DV360, TTD, Facebook, Twitter, Instagram, CM, GA, Amazon Advertising Platform, and/or Adobe Analytics Suite
Dedicated, hard-working, roll-up-your-sleeves attitude, resilient, creative, positive, confident under pressure, strong attention to detail with a relentless focus on quality. Be the calm amidst the chaos
Comfortable multi-tasking and able to deliver results under tight deadlines in a non-traditional work environment
Desired Qualifications
Experience includes Brand-side role or Director+ role at Marketing Agency
Experience managing and developing cross-functional team relationships
Hands-on experience in multiple digital advertising platforms with experience onboarding and training team members on platform fundamentals
Proven success in consistently driving business initiatives - going above and beyond job description
Four-year college degree preferred
At least 18 years of age
Legally authorized to work in the United States
High School Diploma or GED
T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work, unless precluded from doing so by applicable law. The CDC currently defines -fully vaccinated- as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination prior to successful applicant's first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.
Position details
Req ID: 194239BR
Department: Marketing
Travel Required: No
