Supports the ongoing transformation of our Talent Acquisition team by applying marketing methodology to the recruitment process. Provides operational leadership and uses in depth knowledge of social media, digital marketing, talent acquisition trends and recruitment technology to maintain our strong brand and drive exceptional talent to Magellan.
Executes talent acquisition social media campaigns from set up and management to optimization and reporting, ultimately driving talent to the company's career site.
Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization (SEO) and social advertising campaigns.
Partners with senior communications and marketing leads to ensure alignment with internal branding and to leverage internal talent to strengthen employer brand in the marketplace.
Develops successful content marketing initiatives in all stages, from planning to execution and measurement (website, email, blogs, advertising, videos, infographics).
Advocates for the company in social media spaces.
Monitors effective benchmarks for measuring the impact of social media campaigns; analyzes, reviews and reports on the effectiveness of campaigns in an effort to maximize results.
Implements the media planning process and determines strategic advertising and marketing practices that are within budget and produce a high-quality candidate pool while measuring on-going effectiveness.
Develops external recruitment campaigns and programmatic advertising for both active and passive talent in partnership with marketing agency.
Partners with Talent Acquisition (TA) and internal Marketing team to create exceptional external recruiting experiences including career events and conferences.
Create and Execute a Diversity, Equity, and Inclusion strategy for hiring to include ongoing manger and recruiter training.
Responsible for CRM Training, Service Delivery, and vendor management.
Partners with vendors and systems teams on project implementations.
Proposes annual budget spend and manages associated payments.
Other Job Requirements
Responsibilities
7+ years of experience in some combination of Talent Acquisition Marketing/HR/Marketing/Employer Brand.
Bachelor's degree in Marketing, Communications, Liberal Arts or related field is required.
Knowledge of and experience in the tenets of marketing and talent acquisition.
Creativity and immersion in social media: LinkedIn, Glassdoor, Facebook, Twitter, You Tube, new and emerging platforms, and how each platform is best deployed.
Excellent communicator at all levels, both in writing and verbally.
Evidence of thought leadership in Talent Acquisition (TA) marketing, trends and developments.
Proficient in principles of Search Engine Optimization (SEO).
General Job Information
Title
Recruitment Marketing Director
Grade
29
Work Experience - Required
Marketing, Talent Acquisition/Recruiting
Work Experience - Preferred
Education - Required
Bachelors
Education - Preferred
License and Certifications - Required
License and Certifications - Preferred
Magellan Health, Inc. is proud to be an Equal Opportunity Employer and a Tobacco-free workplace. EOE/M/F/Vet/Disabled.Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their position; and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures.
