Job Summary:
General Summary
Associate Marketing Manager will work in conjunction with the C3 Marketing Manager, C3 Talent Buyers, casino's marketing team, public relations team, media buyers, local/regional media and artist management to promote the concert/event in the most effective manner possible to satisfy client, promote ticket sales and stay within budget.
Principle Duties and Responsibilities:
Create an effective marketing plan, strategy and budget grid for each confirmed show
Seek property/management approval for each marketing plan and executes steps to put the plan in place
Ensure accessibility to property contact, with scheduled and daily interaction conference call meetings, email, etc. for strategy, maintenance and recapping shows
Work with band management and property PR team to coordinate live and phone-in interviews, photo passes, etc.
Work with radio partners, including acquiring radio proposals, confirming proposals, coordinating on-site set up, concert announcement and website information
Work directly with media buyers to get radio buys, print ads, billboards, digital advertising and all around media scheduled and placed and/or place direct
Internal teamwork, meetings, recapping and strategy
Recommend and proof weekly print ads; ordering and servicing property and media with audio/video; and, seeking and receiving approval for on property signage, billboards, etc.
Work with Property PR team to write press releases for local media distribution and artist biographies for online outlets, including casino webpage
Research and keep up-to-date with assigned areas' relevant events/concerts, media outlets, websites, blogs, radio stations, radio playlists, and demographics
Work with band management/publicist to obtain approval for press requests for each show
Keep and maintain individual show, monthly and yearly media budgets
Maintain administrative duties - organizing show files, updating budget sheets, tracking ticket counts, etc.
Other duties and projects as assigned
Knowledge, skills and abilities required:
Minimum of three to five years' experience in marketing, advertising and communications
Comprehensive understanding of marketing, advertising and media buyingPassionate about the music industry, including extensive knowledge of national music scene and artists in order to provide solid support
Knowledge of the inner-workings of radio station, including formats, organizational structure, etc.
Excellent verbal and written communication skills; good telephone skills; good listening skills; share information appropriately, with tact and diplomacy
Experience and proven results with client management
Provide exceptional customer-service to clients
Proficient in Word, Excel, and Outlook
Knowledge of online marketing and analytics including the social media components
Experience in analyzing data and effectively presenting definitive results to client/partners
Detail oriented and able to perform job accurately and thoroughly
Reliability - able to see tasks, ideas or projects through, from start to finish; meet deadlines and budgets
Good time management skills
Outstanding planning and organization skills - use organized approach to job responsibilities and able to multi-task and set priorities
Creativity -use independent and original thought and initiative to improve processes or solve problems
Self-motivated - self-directed and self-responsible
Ability to thrive in a high-demand, fast-paced environment
Ability to be flexible, adjust to changing conditions and constraints in order to meet goals
Positive attitude - engage in work and be open and approachable
Teamwork
Ability to travel and work flexible hours, including evenings and weekends
Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
C3 Core Compentencies
Demonstrate integrity in the way you operate in day-to-day business and the way you deal with people
Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others
Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude.
Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches
Stay composed, confident, optimistic, and in problem-solving mode when the going gets tough
Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness
About Us
Recognized three years in a row by Great Place to WorkR and named one of People Magazine's top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones' music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
