Job Summary:
Title: Director, Digital Marketing & Strategy (Brands)Reports to: Chief Digital Officer
SUMMARY : The Director of Digital Marketing & Strategy is responsible for managing the brands digital team, all brand digital channels and reports directly to the Chief Digital Officer . They should be a data driven team leader who is comfortable with owning all performance and branding oriented marketing efforts. Working cross-functionally with the Brand, Creative, Sports, Music, and Data teams, the Director will develop a holistic omni-channel strategy that drives LTV for clients.
Preference will be given to candidates who have direct experience running teams & working with lifestyle, nightlife, premium spirits brands, luxury goods and apparel in a digital capacity. Key Responsibilities:
Manage and oversee the digital brands team, marketing strategies and budgets to achieve desired KPIs across all channels (including Web, Social, Search, Display and Influencer Strategy)
Own and optimize digital marketing channels (paid and unpaid), including social, search, CRM, email and web
Build and manage KPI dashboards; analyze results and provide learnings & recommendations on performance
Serve as the subject matter expert on third-party digital platforms, tools and partnerships
Identify and recommend tools to refine/streamline workflows and extend capabilities - including social listening, audience data, web/app analytics and more
Oversee agency and vendor relationships
Serve as a content producer (curator, writer, editor) to create editorial stories and opportunities to inform, engage and inspire audiences to act
Create and edit advertising and social media copy, creative designs, email and web page layouts. Social media/advertising copywriting skills are a must.
Proactively map social media calendars, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging).
Drive end-to-end campaign development, partnering with Brand stakeholders, creative, data science, IT and 3rd parties to ensure that strategy delivers against KPIs and supports business growth
Manage content/social media publishing schedules
Establish and sustain day-to-day community management, maintenance and content management of all web & social properties
Oversee coordination & creation of media assets and their transfer to appropriate team(s).
Conduct quality assurance reviews and testing of all digital channels including social media, email, and web
Build and deploy email & ad campaigns using standard campaign management tools and manage the entire process including campaign set-up, audience selection, proofing, QA, and scheduling.
REQUIRED QUALIFICATIONS :
Experience managing a team
BA/BS degree in Business, Communications, Marketing or equivalent practical experience
8+ years related digital experience in a marketing, analyst or consulting capacity
Experience developing, planning, launching and analyzing digital campaigns
Ability to develop performance-based marketing dashboards and communicate the implications clearly and concisely
Strong knowledge of Microsoft Office software, Google Analytics, CRM Software, Google Apps and Excel
Deep understanding of digital UX and e-commerce conversion funnels; experience setting up and analyzing A/B tests and landing pages
Experience creating and managing paid media campaigns on Google Adwords and Facebook Ads Manager
Experience building and deploying email campaigns using marketing automation tools (e.g.Mailchimp, Constant Contact, Exact Target, SplashThat, etc.
Excellent project management and prioritization skills with attention to detail
Hands on experience working with social media management tools including Simply Measured, CrowdTangle, Sprinklr, Spredfast, Hootsuite
Have a strong understanding of growth marketing and customer acquisition
Passion for luxury goods, premium spirits and champagne, lifestyle and nightlife
Experience with creative tools Adobe Illustrator, Photoshop, Apple Final Cut Pro,
Comfortable working with MAC OSX
Some travel required (<10%)
Availability to work remotely on weekends and holidays as required
BONUS (TECH) SKILLS +
Retouch media assets for use on social media & web (resizing, applying filters, et al.)
Perform regular usability tests on client digital properties to insure cross-browser/ platform compatibility
Strong understanding of SEO best practices, keyword research and Google Analytics
