Job Summary:
MANAGER, CLIENT MARKETING
Location: LA, New York, Chicago, Charlotte
Division: Client Marketing
Contract Terms: Full-time/Permanent
THE TEAM
We're fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We're not just selling tickets (though we do that better than anyone else), we're enriching lives one amazing experience at a time. And we think that's pretty amazing.
Ticketmaster's Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services.
THE ROLE
The Marketing/Success Manager is responsible for providing exceptional marketing and media account management support for Ticketmaster's largest clients across the Sports, and Venues verticals supporting Segment specific Client Marketing needs across pitch/demo discussions, venue, event and/or season specific elevated support to help drive additional ticket sales, awareness, and/or high client satisfaction, client relationship building, product adoption. The accounts include a variety of client types (venues, promoters, teams, etc.) with a variety of marketing needs from strategic guidance to education to campaign execution. Additional responsibilities include articulating Ticketmaster's overall marketing value proposition, assisting with proposals/pitches and serving as marketing expert resource for internal staff.
The ideal candidate excels at client service, managing the expectations of clients and internal teams, and juggling numerous tasks simultaneously. The successful Marketing/Success Manager marries knowledge of a client's business objectives with a deep understanding of Ticketmaster's products and services while also ensuring flawless execution of campaigns or requests.
Key requirements include: a proven track record of success in an account management role with a solid understanding of digital marketing channels, tactics and strategies including email, programmatic display, paid social and SEM.
RESPONSIBILITIES
Quarterback flawless execution of digital marketing and advertising campaigns, analytics projects and other initiatives
Serve as an internal marketing expert: understand the common business challenges/opportunities clients face and when/how Ticketmaster's solutions apply
Support growth targets by recommending cross-channel marketing solutions that deliver against client objectives
Understand and leverage knowledge of ticketing data & ticketing software infrastructure
Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities
Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks
Establish and maintain strong relationships with internal teams and peers
Lead calls and meetings with clients; developing storylines and content to be shared
Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications
Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels
Stay current on live entertainment and marketing industry knowledge
REQUIREMENTS
BA/BS in Marketing or a related field
5+ years' experience in similar role within the marketing or digital advertising industry
Digital media agency experience a plus
Strong quantitative skills including analytical abilities
Proven understanding of digital media platforms and businesses, with expertise in at least one of these channels: SEM, programmatic display, paid social
Ability to effectively interact with clients and colleagues across the executive, mid-manager and day-to-day operations levels in a professional, service-oriented manner
Creative problem-solver
Exceptional organizational skills
Strong written and verbal communication and comprehension skills, and the ability to adjust style to different audiences
Ability to work effectively under pressure and tight deadlines
Understanding and interest in the business side of sports
Very strong competence in Microsoft Office products- particularly Excel and PowerPoint
COVID-19 vaccination will be required for this position subject to legally valid exemptions
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As
a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
About Us
Recognized three years in a row by Great Place to WorkR and named one of People Magazine's top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones' music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
