At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home!
This individual will be responsible for the day-to-day execution of Loyalty and CRM program promotions, including Email, SMS/MMS, and Push Messaging. They will manage timelines and ensuring content is distributed in a timely manner. They will also enhance our programs to create loyalty, increase retention and improve overall ROI. Other duties include editorial direction, calendar creation, and collaboration on overall channel communications.
- Manage the execution of daily email and mobile communications for our Loyalty and CRM program. Write effective and compelling creative briefs, develop segmentation and personalization strategy to drive incremental profit and continuous improvement of KPI's.
- Become a steward on acquisition and retention campaigns for our multi-channel databases.
- Create email campaigns that align with Cracker Barrel's overarching multi-channel strategy and partner with internal Creative, Agency partners, Analytics, and Marketing teams to formulate targeted content and cohesive customer engagement.
- Manage email and mobile marketing production schedules to ensure flawless and on time execution. Secure necessary approvals from all applicable stakeholders and QAing all test sends.
- Analyze and interpret results from Loyalty and CRM marketing campaigns, share learnings with key stakeholders to drive continuous improvement in campaigns.
- Develop and help report on rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, etc.
- Leverage data to make more informed decisions on customer behavior and continually optimize programs - email performance, customer data, email behavioral data, test results, etc.
- Managing and presenting the Loyalty and CRM campaign calendar for all email and mobile communications to support the business initiatives
- Stay aware of email marketing trends to communicate and execute new ideas to improve and optimize day-to-day activities.
- Effectively build relationships with cross-functional teams and be a subject matter expert on the benefits of a data-driven mindset and innovative digital solutions.
- Prepare materials to internally communicate business priorities and strategy for marketing efforts and help enhance the customer view.
- Assisting Loyalty Manager on any Loyalty Program field communications or needs required by the business.
- Bachelor's degree in Marketing
- 5+ years of experience in digital marketing, preferably restaurant, retail or consumer packaged goods
- Proven success managing CRM/implementing personalization in email
- Ability to think strategically and execute methodically
- Effective time management skills to prioritize, delegate and meet deadlines
- Understanding of performance marketing, conversion, and online customer acquisition
- Excellent communicator, both verbal and written
- Proven track record of driving results in a fast-paced and ambiguous environment
- Experience working in a cross-functional team and managing multiple projects at once
- Experience running and optimizing large scale marketing programs and developing strategies to increase customer lifetime value is preferred
- Strong communication and project management skills with the ability to work with multiple stakeholders, manage stakeholder relationships and prioritize stakeholder requests
- Ability to identify and resolve problems creatively
- Courteous, -can do- personality
- Experience executing CRM strategies within Salesforce platforms a plus
- Skilled in Microsoft Office
NOTE: Racism, either overt or perpetuated through unconscious bias, has no place at Cracker Barrel Old Country Store, and both our Mission and People Promise are firmly rooted in the principle of valuing what everyone brings to the table. Our employees work hard to ensure that our brand, which is grounded in genuine hospitality and nostalgia, represents only what is good about those things. While our dcor and food may harken back to earlier times, our inclusive culture and beliefs about equality and diversity do not.
Street 2: 307 Hartmann Drive
Street: Home Office
External Company Name: Cracker Barrel Old Country Store, Inc.
External Company URL: www.crackerbarrel.com
Store #: 001
In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.
Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.
