Digital Marketing Strategist
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Marketing
Hartland, WI, USA
Salary
Full Time
Full-benefits package including medical/dental insurance options, PTO, 401(K), pet insurance, tuition reimbursement program, employee discounts, and more
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TheDigital Marketing StrategistatBatteries Pluswill own the marketing content strategy by collaborating with internal stakeholders to develop a multi-channel, both paid and organic, content calendar, while also managing and guiding segmented message streams. In addition, theDigital Marketing Strategistwill own the testing, reporting and execution of assigned performance marketing channels and programs.
TheDigital Marketing Strategisthas the opportunity to be a remote role or if located near the corporate office in Hartland, WI, could be a hybrid or onsite position as well. The ideal candidate will have a minimum of 3 years of multi-channel analysis accountability and experience developing marketing strategies. Does this sound like the next step in your career? Please apply today!
Responsibilities:
Campaign Planning
Coordinate with internal teams to understand business needs, while ensuring exposure and continuity of appropriate content across paid and organic channels
Develop and manage a content calendar that incorporates segmented message steams within various channels
Own alignment meetings and gain buy-in from key stakeholders
Influence decision-making by using data to create detailed, strategic messaging/targeting plans
Channel Analysis
Analyze content performance across all paid and organic channels, providing correlations and strategic feedback for UX and channel performance optimizations
Design and track KPIs, analyze performance with industry standard tools and provide insights that optimize future campaign strategies
Use tools, agency partners and cross-departmental teams to plan and recommend strategies
Design and maintain digital dashboards and report on analytics and results
General Functions
Maintain a deep understanding of best practices, features, strategies, tools and tactics for all channels
Guide content strategy in collaboration with internal teams by developing, executing and measuring strategies and tactics
Recommend content for paid digital media plans, in partnership with digital marketing peers and agency partners to enhance efficiencies within channels and drive revenue
Qualifications:
Bachelor's Degree in Marketing, Communications or related field
3+ years of multi-channel analysis accountability (SEM, SEO, Paid Social, Email, etc.)
Preferred Qualifications:
Experience developing marketing strategies with a proven track record of execution and successful performance
Previous ecommerce retail experience
Proven and strong analytical background; advanced knowledge of Google Analytics
A Bit About Us:
Batteries Plus is the nation's largest and fastest-growing battery, light bulb, phone repair and key fob replacement franchise with a nationwide network of over 700 stores. We work hard here at Batteries Plus and we have a lot of fun while we do it. Whether you work in our warehouse, one of our stores or at our corporate headquarters, our goal remains the same; to satisfy our customers, build trust and drive business, while nurturing our team and working to be experts in our fields. That's life at Batteries Plus.
It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
