Job Detail

Marketing Intern - Minnetonka, MN - Hybrid - UnitedHealth Group
Minnetonka, MN
Posted: Sep 25, 2024 06:36

Job Description

Internships at UnitedHealth Group. If you want an intern experience that will dramatically shape your career, consider a company that's dramatically shaping our entire health care system. UnitedHealth Group internship opportunities will provide a hands-on view of a rapidly evolving, incredibly challenging marketplace of ideas, products and services. You'll work side by side with some of the smartest people in the business on assignments that matter. So here we are. You have a lot to learn. We have a lot to do. It's the perfect storm. Join us to start Caring. Connecting. Growing together.

During our 10-week internship program, you will gain meaningful work experience and exposure to the nation's leading health care company, while learning what a career at UnitedHealth Group will have in store for you. You will be assigned to a team that aligns with your career aspirations, influence business recommendations to senior leadership teams and partner with a dedicated mentor and manager that will support you as you take on challenges of key importance to the company. You'll be empowered to build relationships, drive innovation across the business, and share in a growth mindset. In addition, you'll have access to trainings and curriculum to provide you with foundational knowledge necessary to truly become a subject matter expert. You will also be invited to experience our Minnesota Headquarters, during an experience garnered toward networking and development. The goal of our internship is to put people first and stay true to our mission - helping people live healthier lives and helping the health system work better for everyone.

This full-time hybrid internship position will be available Summer 2025

The Marketing Internship Program comprises of various tracks within our Enterprise Marketing & Customer Office. Please see below for detail on various opportunities and examples of project work.

Primary Responsibilities:

  • Business Marketing

  • Assist in the development and execution of go-to-market strategies and help create marketing materials to effectively position products

  • Assist in the development and execution of multi-channel marketing campaigns, including coordinating content creation, managing social media, conducting email marketing, and handling digital advertising

  • Support client-specific campaigns - from client engagement, requirements,campaign ideation/ planning, execution, ongoing communications, results measurement, and reporting

  • Consumer Experience & Digital

  • Experience: Create comprehensive journey maps outlining end to end member experiences and business processes. Contribute to delivering more tailored experiences that aligns to a consumer's individual circumstances, such as their income level, race, gender identity, and other social determinants of health

  • Data & Analytics: Document key metrics and their associated monetary values, as well as developing a framework to store and share these metrics. Leverage data to produce ideas for personalizing content and managing the lifecycle of an activity

  • Digital: Conduct in-depth research on the latest trends in artificial intelligence (AI) and its applications within the healthcare industry and beyond for navigation and recall. Perform detailed analytics audit and gap documentation for universal consumer log-in, including user engagement, system performance, and client satisfaction

  • Market Research & Insights

  • Research industry and competitive trends and data to inform product and marketing strategies

  • Conduct secondary research and competitive intelligence analysis

  • Conduct SWOT analysis (strengths, weakness, opportunities and threats) by means of researching industry trends, gathering competitive intelligence, and leveraging internal and external sources to inform go-to-market plans/ strategies

  • Events

  • Support events strategy team on project management, PPT deck development, drafting strategic briefs and other supporting materials, research, etc.

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Currently enrolled and pursuing a bachelor's degree from an accredited college / university during the duration of the internship. Internships are not intended for graduating seniors

  • Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization (F-1 students with practical training and candidates requiring H-1Bs, TNs, etc. will not be considered)

Preferred Qualifications:

  • Currently pursuing a bachelor's degree in marketing, business or another related field

  • Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint

  • Minimum 3.00 cumulative GPA

UnitedHealth Group is not able to offer visa sponsorship now or in the future for this position

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.



Job Detail


Company Overview

UnitedHealth Group

Minnetonka, MN