About Gap Inc.
Our brands bridge the gaps we see in the world.Old Navy democratizes style to ensure everyonehas access to quality fashion at every price point. Athleta unleashes the potential of every woman,regardless of body size, age or ethnicity. BananaRepublic believes in sustainable luxury for all. And Gapinspires the world to bring individuality to modern, responsibly madeessentials.
This simple idea-that we all deserve to belong,and on our own terms-is core to who we are as acompany and how we make decisions.Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.Ready tolearn fast, create with audacityand lead boldly? Join our team.
About the Role
The Brand Loyalty Marketing team drives the loyalty strategy within Gap Specialty and Gap Outlet. They oversee the launch and execution of marketing initiatives that must be integrated into each brand's commercial planning calendar and support the brand's overall marketing objectives. They serve as the primary point of contact and are directly embedded with the brand teams to provide a seamless connection to brand stakeholders. The ideal candidate for this team must have strong communication and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams.
What You'll Do
Develops creative briefs for loyalty marketing assets across multiple platforms and maintains oversight to ensure creative is on-strategy and on-brand; partners with cross-functional teams and brand stakeholders to ensure seamless execution
Analyzes loyalty performance at a weekly, quarterly, annual, as well as campaign level, providing hindsight analyses and recommendations to inform and optimize future marketing and testing strategies
Supports the development of omnichannel and channel-specific loyalty marketing retention strategies by providing decision support analysis, in partnership with the Business Analysis team, to drive loyalty engagement metrics and deliver against brand objectives
Support team members in visualizing data and building stories to communicate loyalty performance and results to stakeholders and cross-functional partners
Supports management of budgeting, open and close POs, forecasting and actualizing cost
Supports management of offer strategies and legal language with a banking partner
Comfortable with owning small projects and creating a project plan/structure for test initiatives
Who You Are
3+ years of relevant work experience in Marketing or related field
Organized, self-starter with strong communication and interpersonal skills
Financial acumen / analytically curious -- comfortable with numbers and conducting hind sighting analysis; strong Excel skills
Experience working with creative teams and creative development process
Self-confidence, energy and comfort working in fast paced, dynamic environment
Strong time management skills: able to handle a high volume of simultaneous responsibilities
Ability to prioritize and work independently while also partnering cooperatively and collaborating with cross-functional teams
Flexible and able to adapt solutions to evolving business trends, customer needs and leadership styles
Results-oriented, timeliness, attention to detail and accuracy are critical
Learn on the fly; learns quickly when facing new problems; relentless & versatile learner; and analyzes both successes and failures for clues to improvement
Problem solver: uses logic to solve difficult problems with effective solutions, looks beyond the obvious and doesn't stop at the first answer
Bachelor's Degree required
Benefits at Gap Inc.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five -on the clock- hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Human Rights Campaign (https://www.hrc.org/resources/best-places-to-work-for-lgbtq-equality-2022) for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.
