Overview
The Digital Marketing Specialist will play a critical role in implementing, optimizing, scaling, and reporting on online advertising campaigns. The position will require both a quantitative and qualitative skill-set, and an obsessive attention to detail. The right candidate will have a positive attitude and a desire to learn in a fast paced environment. The role requires a high level of organization, negotiating skills, and ability to handle large amounts of data.
The primary goal of the position is to generate interest in the school while managing acquisition costs and ultimately allowing the school to provide superior customer service to potential students. The Digital Marketing Specialist is a strategic thinker and a skilled problem solver who responds to both issues and opportunities quickly and effectively while ensuring compliance with brand guidelines.
Responsibilities
Primary Responsibilities:
Design and optimize campaigns to purchase media across display, video, social and mobile.
Create and deliver reporting, on an ongoing basis, that analyze key metrics in order to discover changes necessary to increase overall success of campaigns.
Collaborate with admissions and marketing team members that showcases your expertise in Digital Marketing.
Manage monthly budgets, pacing and forecasting.
Work closely with the Marketing Analytics Manager on intra-month reporting.
Oversee accounts with external vendors and maintain relationships in the industry.
Sharp attention to detail is absolutely critical.
Reconcile monthly invoices from multiple vendors to ensure proper delivery and billing.
Qualifications
Education/Experience:
Bachelor's degree in a quantitatively-relevant or Marketing field is required.
Minimum 2-4 years' experience in a Marketing role in a digital-focused B2C company or product.
Must have hands-on, real experience buying digital media (YouTube, Facebook, and Display).
Experience with use of DSP's and knowledge of RTB to purchase Online Media is preferred.
Skills/Abilities:
Strong communication skills - both verbal and written - and the ability to use data-driven analysis to support recommendations.
Strong strategic marketing and analytics background and a proven track record of translating insights into executable plans.
Strong computer skills, including advanced proficiency in Excel as well as the ability to quickly grasp internal information systems.
Knowledge of Access and SQL Databases are a plus.
Ability to adapt to changing assignments and multiple priorities, and to manage multiple tasks while successfully meet deadlines.
Superior organization and self-motivation skills.
Excellent analytical, organizational and time management skills.
Flexibility and can-do attitude to manage unexpected situations successfully.
Do you want to make a difference? If so, then ECPI University may be the place for you. We are seeking professionals with the experience and knowledge to help transform the lives of our students.
ECPI University, with campuses in Virginia, North Carolina, South Carolina, Florida and Online, is a recognized leader in awarding STEM+H degrees through innovative delivery of education to meet the needs of military and new-traditional students. ECPI University offers Master's, Bachelor's, and Associate's degrees, and certification training in Technology, Health Science, Business, Criminal Justice and Culinary Arts. For over 50 years, ECPI University has been helping students achieve their educational and career goals in a hands-on, student-centered environment, while working collaboratively with employers to ensure our graduates have the knowledge and skills they need to be successful. Growth at our university creates the need for dynamic, caring professionals who are dedicated to making a difference in people's lives.
What does ECPI University have to offer?- A focus on students and academic excellence- Small class sizes- Professional work environment- Talented and committed co-workers- An adult-focused accelerated schedule- An opportunity to make a difference while expanding your knowledge, skills and professional network- Competitive compensation & benefits planEqual Opportunity Employer/M/F/Disability/Vet.
Join our Talent Community! (https://careers-ecpiuniversity.icims.com/jobs/7668/digital-marketing-specialist/job?mode=apply&apply=yes&in_iframe=1&hashed=-336114574)
Requisition ID 2022-7668
Employment Status Full Time
Posted Date 22 hours ago (3/26/2022 10:10 PM)
Job Family Professional Staff
Company ECPI University
StateVirginia
CityVirginia Beach
CountryUnited States
