Hartland, WI, USA | Salary | Marketing | Full Time
The Media Manager designs, develops, and executes media and advertising plans that support the Batteries Plus overall marketing strategy, message, and objectives. The Media Manager will drive customer acquisition by effectively executing our paid search, paid social, display advertising, and affiliate programs. This is a role in a fast-paced e-commerce environment and requires the use of innovative technologies to create the best experiences for our Batteries Plus consumers.
The Media Manager will be a fully remote role. Does this sound like the next big step in your career? Apply today!
Responsibilities:
Develop overarching local media strategy in planning and execution
Conduct extensive audience, placement, and platform research to inform our strategy on existing and new channels
Assist in the development of media plans that specify which forms of media will be used to effectively reach the target audience, including emerging media tactics
Partner with media agency to develop, execute and continuously improve the annual local media planning process
Participate in Co-Op meetings to share learnings and results and make recommendations to adjust plans throughout the year
Work with agency partners to ensure media buy execution, delivery and performance
Partner with our performance marketing agency to execute paid media campaigns from start to finish, including setting up campaigns, tracking performance and reporting on results
Analyze campaign performance data, develop cross-channel insights and communicate key outcomes
Primary contact to actively manage execution with local media agencies, including communicating briefs, budgets and business context to the team
Provide insights and reporting to the franchise partners to drive awareness and understanding of media performance and to recommend optimization strategies
Manage, track, process and report on local media budgets and spends in coordination with agency partner and internal teams
Facilitate media planning process and communicate deadlines and responsibilities with franchise community
Qualifications:
BS/BA with emphasis in Marketing, Advertising, Communications or related field
5+ year's consumer marketing experience at a media agency or with an in-house media team
Hands-on experience in Google and Facebook in order to partner with the agencies
Preferred Qualifications:
Working knowledge of Adobe Creative Suite, Google Suite, Project Management Tools (e.g, Asana) Microsoft Office, and Media Planning tools
Hands on experience in Google and/or Meta
Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
Travel on a national level is <10%
A Bit About Us:
Batteries Plus is the nation's largest and fastest-growing battery, light bulb, phone repair and key fob replacement franchise with a nationwide network of over 720 stores. We work hard here at Batteries Plus and have a lot of fun while doing it. Whether you work in our warehouse, one of our stores or at our corporate headquarters, our goal remains the same; to satisfy our customers, build trust and drive business while nurturing our team and working to be experts in our fields. That's life at Batteries Plus.
It is the policy of Batteries Plus to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
