Overview
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
The American Heart Association has an excellent opportunity for an Executive Communications and Marketing Director, Office of the CEO based out of out National Center office located in Dallas, TX!
This position will work in a hybrid setting (in office 2-3 days a week and as needed) in our Dallas office.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be ValuedTM at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.
Responsibilities
Responsible for the global positioning and marketing of the CEO for thought leadership and subject matter expertise. Builds and drives strategy to promote and recognize the American Heart Association's CEO via external keynotes, conferences, editorials, etc. to ensure consistent messaging across the U.S. and internationally.
Develop and implement strategies and tactics that maintain and improve the Association's CEO brand and voice and support U.S. and International speaking engagements, high-visibility conferences, podcasts, editorials, blogs etc. to showcase the Association's initiatives to a wide array of partners.
Actively prospect and recruit 3-5 influential speaking engagements (keynotes, main stage, fireside chat, etc.) annually to further build awareness of Association and CEO thought leadership and priority issues.
Major priority issues include investments in science and health technology, women's health and well-being, food and nutrition, patient and consumer virtual health, transformation of health care, equitable access to quality care, and community engagement - all with an anchor in heart and brain health.
Secure and broadly promote multiple recognition platforms for the CEO annually (i.e. Top Women in Healthcare, etc.) to elevate thought leadership and expertise in priority issues.
Explore membership into executive speakers' bureaus to achieve long-term goals and objectives.
Collaborate with CEO Roundtable National Program Director to identify strategic business relationships with CEO members to further position CEO across industry forums, conferences, and meetings.
In collaboration with the Digital Marketing Team and the Association's Entertainment, Celebrity, and Influencer team, serve as the OCEO liaison for -At the Heart of It- livestream series to ensure consistency in brand and voice as well as provide input on scripts and special guests.
In support of speaking engagements, collaborate with others to build and implement a robust and aligned Association's content strategy for earned media opportunities and social media channels in partnership with traditional and social media teams.
Write compelling and accurate messaging for the Association's CEO and volunteer leadership, including speeches, newsletters, digital content, etc.
Create and help drive clearly defined Association messages across all channels, reaching and engaging key stakeholders including business partners, customers, donors, volunteer supporters, patients, employees, local communities, media and other influencers, policymakers, and regulatory authorities.
Qualifications
Bachelor's Degree or equivalent experience.
Five (5) - Eight (8) years prior validated experience.
Three (3) - Five (5) years supervisory experience.
Requires practical knowledge in leading and managing the execution of processes, projects, and tactics within one job area. Typically has specialized knowledge and skills within a specific technical or professional discipline with an understanding of the impact of work on other areas of the organization.
Strategic Business Relationship Building - Prospecting, Sales and Execution.
Effective Corporate Communications.
Effective Executive Communications.
Internal and External Communications.
Marketing Communications.
Brand Building Expertise.
Traditional and Digital Media Alignment.
Effective Oral Communications.
Organizational Communications.
Ability to work in a fast-paced and dynamic environment with multiple projects and deadlines.
Anticipated travel 40% locally and overnight stay.
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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Location US-TX-Dallas
Posted Date 2 hours ago (2/23/2024 7:26 PM)
Requisition ID 2023-12279
Job Category Marketing, Communications & Public Relations
Position Type Full Time
Location: TX-Dallas
