Strategic Growth Initiatives Program Manager - US Consumer Channel
Cupertino,California,United States
Marketing
The people here at Apple don't just create products-they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it. Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our customers. Apple expects innovation in every part of the company, and the Sales team meets that challenge by identifying and creating new commercial models for Apple products and services as buying behaviors change and evolve. You will be responsible for the development and execution of a program to support new Strategic Growth Initiatives across our US Consumer Channel - growing revenue, installed base and customer engagement with our products through the development and standardization of this new partner program. You will partner cross functionally to design and execute strategic growth initiative programs across our product portfolio; generating scalable, omni-channel campaigns that are grounded in market and customer insights and result in sizable growth of revenue and installed base. The successful candidate will have the ability to influence and inspire cross-functional stakeholders across the organization.
Description
Work with worldwide business development, insights and product marketing teams to compile and evaluate market and customer intelligence insights to develop and execute program briefs for the development of campaign playbooks and assets. Partner with account and business development teams to create business cases to be presented to sales and finance teams to secure program funding, forecast and measure campaign performance trends. Partner with the Marcom team in the development of partner campaign asset kits that generate maximum impact across the channel. Partner across the organization to develop campaign playbooks and with account teams to present and execute the program with top consumer retail accounts. In collaboration with cross-functional teams, project manage targeted, digital-first, omni-channel campaigns; inclusive of online, in-store, SEO, Social Media, e-mails, push notifications, digital display advertising, events, and influencers with engaging and relevant content. Work with cross functional teams to define and implement the use of AI and ML tools to provide agility and scale to partner marketing creative and measurement. Work with our data science/analytics teams to build the tools necessary to measure ROI and KPIs and create standardized reporting on all partner campaigns performance. Optimize partner campaigns to improve results focusing on customer experience. Identify trends and insights to inform priorities and optimize spend and performance based on insights. Evaluate emerging technologies and digital trends to provide recommendations for adoption.
Minimum Qualifications
5+ years of experience in Marketing strategy with an emphasis on Digital Marketing, Advertising, Product Marketing and Analytics
Must have knowledge of US Consumer retailers and their in-store, eCommerce platforms and targeted campaign capabilities
Strong subject matter expertise in digital marketing including SEO, database, e-mail, sms, push, social media, influencers and display advertising campaigns
Proven track record of leveraging technology to drive scale (with emphasis on AI and ML technologies) in the creative and campaign measurement space
Highly adept at identifying target audiences and rolling out digital-led, omni-channel campaigns that engage, inform and motivate customers to consider and convert
Proficient in optimizing user funnel for best in class customer experience - understanding customer journeys to optimize omni-channel touch points from digital and in-person discovery to last mile in-store or on-device experiences
Must have a data driven mindset and use informed insights in decision-making with stellar analytical skills and the ability to transform data into actionable insights. Well versed in web analytics tools such as Adobe analytics and others
Strong organizational skills with an ability to structure, and streamline various work streams while maintaining attention to detail
Strong communication and interpersonal skills and cross-functional collaboration experience; able to think and react in a high-energy, fast-paced environment
Key Qualifications
Preferred Qualifications
Comfortable with ambiguity and can be accountable for results without direct control - orchestrating across teams to build and manage complex projects and influence all levels of leadership
Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns
Excellent project management skills, including work prioritization and planning
Education & Experience
Additional Requirements
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
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Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .
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