At Kisco Senior Living, the Senior Sales Director role entails overseeing the complete sales and marketing process for the community, with a primary focus on enhancing brand reputation, raising awareness about the community's services and programs, nurturing potential residents, and attaining optimal revenue objectives. This position involves managing, mentoring, and cultivating all sales associates within the community to meet and exceed revenue targets, while also obtaining personal sales goals. Proficient utilization of sales tools is essential at every stage of the process. Additionally, it includes efficiently handling the transition from the conclusion of the sales process to the initiation of the move-in and welcome home process, ensuring a seamless and welcoming experience for residents.
Standards of Excellence:
Role model Kisco Principles, Values and Beliefs (PVBs) inside and outside of the Home Office and/or community. Utilize PVBs in all actions, decisions, and interactions with others.
Develop and maintain effective relationships and two-way communication with residents and families. Approach all encounters with residents, families, and associates in a friendly, professional and customer-service oriented manner.
Essential Job Functions:
Constructs and leads a highly proficient team, providing coaching and guidance to direct reports, while holding them accountable to the achievement of community pre-lease or New Rent Revenue targets and business objectives.
Conducts weekly 1:1's with each sales director and leads strategic team sessions aimed at gaining a deeper understanding of our customer base and crafting materials that fulfill both present and future lead generation requirements.
Engages with potential customers and contacts on a consistent basis, employing a range of communication methods that provide value to the customer to sustain and nurture their interest in moving into the community.
Effectively oversee the sales process, which includes maintaining a viable waitlist, meticulously documenting the needs and preferences of prospective residents, and educating them about how the community's services and programs can enhance their lives while successfully converting leads into move-ins.
Cultivate a dynamic sales culture, where associates understand their pivotal role in advancing the sales process; foster a sense of importance in always promoting the community, encourage a team-oriented selling culture, and work together to attract new residents.
Demonstrate proficiency in applying the Kisco Compass Rose skills and guide across all facets of sales management, while ensuring full compliance with sales incentive plan policies and be prepared to implement production improvement plans or take disciplinary action when necessary to enhance performance.
Strategically plan and execute engaging outreach events to promote the community, generate interest, and attract new residents to the community.
Collaborate with Dining, Wellness, and other team members to effectively plan and execute marketing events and maintain close communication with the Home Office regarding advertising initiatives.
Engage in Business Development activities by fostering relationships with local community professional organizations, realtors, doctors, medical centers, community groups, and other relevant stakeholders to generate referrals and new revenue opportunities.
Design and deliver engaging presentations to community groups with the aim of enlightening their members about the senior living choices available through Kisco to generate interest and referrals for the community.
Arrange and oversee community experiences for potential customers, including in-home visits, when necessary, to provide them with firsthand insights into our offerings.
Follow Kisco's established policies and procedures when assessing the suitability of a potential new resident for community living.
Conduct comprehensive market, pricing, and competitive set analysis, while monitoring sales director activity reports, sales standards, conversion ratios, lead source trends, and achievement of revenue goals to develop an effective sales strategy and marketing plan.
Efficiently oversee apartment inventory management, including accurate forecasting of move-ins and move-outs; additionally, ensure that model apartments consistently meet Kisco Signature Standards.
Construct and oversee the annual sales budget in alignment with operational guidelines.
Conduct departmental planning and forecasting, and maintain the agility to manage operations adeptly, accounting for factors such as occupancy rates, financial objectives, and prevailing economic conditions.
Oversee and manage the coordination and execution of quarterly marketing and event planning efforts; additionally, serve as the primary point of contact for any external marketing agency providing support to the community.
Collaborate closely with the home office marketing team to develop ideas and content for direct marketing campaigns including a wide range of formats such as digital and print materials, advertisements, e-campaigns, direct mail, online profiles, reputation management, and website content.
Regional Vice President of Sales or General Manager may assign other relevant duties and activities as needed.
Attain balanced results encompassing associate engagement, resident loyalty, and financial performance.
Uphold requirements and integrity of our CRM according to our Sales Standards and company guidelines.
Adhere to all regulations, laws and Kisco standards, including the Associate Handbook.
What will I need to be successful in this role?
Demonstrate adept leadership skills, capable of inspiring and guiding teams, establishing a well-defined direction, and fostering motivation to drive members towards goal achievement.
Displays a solid moral compass.
Capable of recruiting, training, and identifying well-suited candidates for appropriate roles within specified timeframes.
Exhibits strategic thinking, creating problem-solving, takes initiative, thrives as a hands-on thinker and multitasker, and adeptly solves challenges independently with minimal supervision.
Possesses exceptional written and verbal communication skills for business contexts, presenting organized and concise data and conclusions to various organizational levels and external partners.
Shows advanced analytical and organizational proficiencies, excelling in a fast-paced, prioritization-driven environment.
Collaborates effectively within teams and independently, displaying flexibility and adaptability.
Must be able to travel as required.
Proficient in Microsoft Office Suite, covering Word, PowerPoint, and Excel.
Skilled in guiding teams to attain business goals, overseeing performance, and ensuring accountability among team members.
Utilizes data-driven insights to influence and achieve results.
Formulates and conveys well-defined goals, responsibilities, and priorities. Exhibits a robust work ethic and unwavering dedication to achieving outcomes.
Possesses formidable creative, strategic, analytical, and organizational skills, coupled with keen business intuition and consumer insights.
Pioneers change with a disruptive mindset, challenging the status quo.
Exhibits a strong commitment to excellence and ethical conduct.
Capability to maintain a flexible schedule, which may entail working on weekends and holidays as required.
What's in it for me? (Great Question!)
Competitive pay
Healthcare Benefits including Vision & Dental (Full-time only)
Matching 401k (Full-time only)
Paid Time Off
Rewards and Bonus Opportunities
Continuous Training and Growth Opportunities
What do we do?
We create a great place to live for our residents and great place to work for our associates. Kisco Senior Living has been a dynamic, award-winning leader in the senior living industry for the past 30 years.
All offers of employment are subject to satisfying our pre-employment process which includes: successfully passing a drug screen, TB Test and Background Check
*Kisco Senior Living is an Equal Opportunity Employer
Job ID: 2023-12282
External Company URL: https://www.kiscoseniorliving.com/
Street: 10100 Washingtonian Boulevard
