Overview
If you are seeking a stable work environment, comprehensive training, personal and professional growth opportunities, and job satisfaction knowing your work makes a positive difference in people's lives, we would love to hear from you.
Are you ready to take your career to the next level? Are you looking for a position that advances your career while directly leading to helping others change their lives? You could be part of one of the most forward-thinking in-house marketing departments in the Virginia Beach area. We are searching for a candidate that is experienced in the digital marketing space that can play an integral role as a leader in building our digital presence. We will support you in playing into your strengths and helping you elevate your skill set. The position will provide you opportunities for growth and upward mobility - because of the analytical nature of the role, your success is quantifiable. When you see success, you will be provided with more opportunities for success.
The primary goal of the position is to generate interest in the university while managing acquisition costs and ultimately allowing the university to provide superior customer service to potential students. The Digital Marketing Specialist is a strategic thinker and a skilled problem solver who responds to both issues and opportunities quickly and effectively. You would report to the University's Director of Marketing.
Responsibilities
Primary Responsibilities:
Design and optimize paid campaigns to purchase media across display, video, social and mobile.
Create and deliver reporting, on an ongoing basis, that analyze key metrics in order to discover changes necessary to increase overall success of campaigns.
Collaborate with admissions and marketing team members to identify best practices.
Manage monthly budgets, pacing and forecasting.
Oversee accounts with external vendors.
Qualifications
Preferred Experience:
Bachelor's degree or higher in a quantitatively relevant or Marketing field.
Minimum 2-5 years' experience in a similar Marketing role.
Hands-on digital media buying (YouTube, Facebook, or Display).
Use of a DSP.
Having worked at an agency or comparable B2C organization.
Skills/Abilities:
Strategic marketing and analytics background and a track record of translating insights into executable plans.
Computer skills, including proficiency in Excel as well as the ability to quickly grasp internal information systems.
Knowledge of Access and SQL Databases are a plus.
Strong problem solving, math, and logic skills.
Organization and time management skills.
Transform your Career at ECPI University
Since 1966, ECPI University has helped students achieve their goals via hands-on training and career-focused education. Our dedicated employees work tirelessly to make it all possible. We are seeking dynamic, caring professionals ready to make a difference in people's lives.
In addition to the satisfaction, you contributed to someone change their life, we provide:
Competitive compensation & benefits plans including 401(k) participation with possible employer contributions.
Our Tuition Scholarship program is eligible to employees and their immediate family members after 90 days of employment.
Additionally, you will work alongside talented professionals to help our students change their lives through education.
Equal Opportunity Employer/M/F/Disability/Vet.
Join our Talent Community! (https://careers-ecpiuniversity.icims.com/jobs/7988/digital-marketing-manager/job?mode=apply&apply=yes&in_iframe=1&hashed=-336114574)
Requisition ID 2022-7988
Employment Status Full Time
Posted Date 1 day ago (5/18/2022 10:43 AM)
Job Family Professional Staff
Company ECPI University
StateVirginia
CityVirginia Beach
CountryUnited States
