Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one's self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been TRUE TO THIS... the quest for Spiritual Intoxication.
Our dynamic company culture attracts the most creative, passionate individuals. We work hard and play hard in a fun casual work environment. We urge you to come join the ride!
WHAT YOU'LL DO:
The Director of Merchandising Global eCommerce will provide strategic, digital expertise that ensures optimal product presentation on Volcom.com and Volcom.ca, while providing additional merchandising support for Global regions (Europe, Japan, Australia). This exceptional leader will inspire and direct his/her team and work cross-functionally to drive business goals and improve site conversion. Reporting to the Global VP of eCommerce, this individual will develop and execute merchandising strategies by employing digital best practices, creative/innovative storytelling, and technological approaches to maximize sales.
Develop and lead the overall Volcom.com/.ca site merchandising strategy focusing on optimizing revenue, conversion, average order value, and customer engagement
Manage merchandising team to execute business updates to the site which may include content refreshes, product on-site optimization, promotional execution, and site navigation
Determine and lead site merchandising changes based upon customer behavior utilizing site search and web analytics, shipped selling data and inventory position
Oversee the new product launch process, ensuring the most optimal product images, copy, categorization, technical features, pricing and additional product data are accurate and timely
Align with Brand Marketing on Go-to-Market strategies and initiatives, ensuring optimal digital execution and commercial storytelling that drives conversion
Manage the entire lifecycle of products from new, to carryover, to growth, to maturity, strategic promotions and markdown / clearance cadence
Work closely with Digital Marketing team on merchandising planning calendar with messaging and product presentation on site and externally (email, paid/organic social, SMS)
Partner with Creative team to execute merchandising strategies and to develop landing pages, banners, PDP enhanced content, homepage content
Oversee the project management of the creative production process, prioritizing campaigns based on biggest sales impact, assigning tasks, ensuring creative briefs are timely and accurate, and all details are coordinated and executed successfully
In partnership with Planning, Buying, and Marketing, develop promotion and markdown strategy and communicate the plan with Sales
Manage the proprietary DIY personalization program, collaborating with Design and Marketing on future releases, while planning and executing the third-party platform product launches
Participate in the technical product roadmap process, identifying critical and innovative functionalities, UI/UX improvements, and new technical features that enhance the digital shopping experience
Troubleshoot and follow up on operational issues that include the Warehouse and Customer Service where necessary
Identify and drive Objectives and Key Results on a quarterly basis for the merchandising team, making sure quantifiable conversion/AOV goals are achieved that lead to positive sales results
Leads and presents seasonal web hindsight document for merchandising results by analyzing user behavior, site metrics and product / category selling. Recommends strategies for next year based upon findings
Provide merchandising support to marketplace team that maximizes product listings on Amazon, eBay and Target+
Works collaboratively with the merchandising team to create, execute and analyze category up-sell strategies to drive AOV
Continue to improve team processes, policies, tools, reports, etc. in order to drive more efficiency
Share merchandising best practices with international teams and develop global / centralized processes to enable the regions to apply and succeed in local execution
Review site traffic, conversion, average selling price, category analysis, etc. in order to make data driven decisions to grow the business
Provide ongoing research and generation of ideas via competitive analysis for best-in-class digital experience, including but not limited to: site content, merchandising, enhanced shopping experience, emails and social media
Provide strategic oversight on site merchandising efforts, both automated and curated, including the scheduling of site content, collection pages, product detail pages, landing pages and more
Build, coach, and be point of contact for ecommerce merchandising team members
Ad hoc analysis and reporting on as-needed basis
WHAT YOU'LL NEED:
Bachelor's degree in Design, Merchandising, Business or similar field; MBA a plus
7-10 years of Ecommerce experience in a merchandising capacity
3+ years of demonstrated experience managing, leading and developing a team with the ability to inspire and motivate talent towards growth
Proficient in Shopify and/or other similar Ecommerce platforms
Must have extreme attention to detail and organizational ability
Excellent communication skills, both written and verbal. Must be able to communicate clearly to a wide audience of stakeholders
Exceptional strategic thinker and creative problem solver with superior analytical skills
Expertise in Microsoft Excel for data analysis and selling reporting
Familiarity with Microsoft Teams or Slack-type collaborative communication software
Experience with Asana or similar project management software
Knowledge of action sports merchandising or apparel merchandising strongly desired
Proficiency with Google Analytics or similar web analytics reporting platform
VOLCOM PERKS:
Collaborative culture with amazing family vibe
Discounts on Volcom Merch
Medical, Dental, and Vision Benefits (majority employer paid)
401k, including employer contribution
Surf and Snow Team Building Days
Summer Half Day Fridays
Paid Time Off
Referral Program
We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or any other characteristic protected by law.
If you are unable to complete this application due to a disability, please contact Volcom Customer Service to ask for an accommodation or an alternative application process: 1 (855) 330-0188 or customerservice@volcom.com.
