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Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
At Truist, our Personalization team is focused on strategic design and delivery of personalized client experiences, seamlessly connected across channels and touchpoints. By leveraging data and insights, we can anticipate our clients' needs, providing personalized service and message content that is contextually appropriate and timely. Through personalization, we can transform all client interactions.
The Digital Marketing Senior Consultant will be charged with authoring content in support of marketing campaigns, journeys, and promotional offers presented across online banking, mobile app, branch, call center, and digital commerce channels. This individual will work closely with marketing and risk partners to ensure displayed content meets expectations and defined standards. Additionally, the Authenticated Marketing Senior Authoring Consultant will ensure workflow activities are documented, delivery progress communicated, and proactively managed to deliver quality messages aligned to targeted delivery dates. This function will work closely with channel, technology, and product marketing teams to ensure new requirements are identified, defined, and delivered according to agreed timelines.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
Oversee the end-to-end management of campaigns, ensuring timely execution and delivery
Evaluate channel fit and capacity alignment for requested campaigns
Partner with marketing and channel teams to align expected client experience, offer scripting, and required dispositions to achieve optimal results
Author campaign content using Adobe Experience Manager
Troubleshoot issues which may impact delivery deadlines
Maintain proactive communications with stakeholders related to project status, documenting updates in Workfront
Maintain master project plan for programs running across channels
Assist with documenting, updating, and maintaining ad specs
Assist with project coordination and workflow procedures adherence
Manage stakeholder relationships Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics
Additional projects and/or tasks supporting the partnering teams, as requested.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and work related training
3+ years managing delivery of marketing campaigns
Experience managing concurrent projects and/or project work streams
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, and mentor less experienced teammates
Proficient in Microsoft Project, Excel, and PowerPoint
Experience working with authoring/content tools
Preferred Qualifications:
Master's degree or MBA and previous experience in the banking industry
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P's, Market research, analytics, digital)
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
Working knowledge of American Disabilities Act (ACT) compliance requirements
Experience with Adobe products (AEM, Workfront, AEP, Target and Audience Manager)
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no
. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf)
Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf)
E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)
