Job Summary:
Title: Manager, Digital Marketing & Strategy (Team Roc) Reports to: Director, Digital Marketing & Strategy Location: New York, NY
The Role:
Roc Nation, a Live Nation joint venture, is seeking a Manager of Digital Marketing & Strategy to support the continued development and growth of philanthropic efforts on social media. Responsibilities will include creating and managing the content strategy/calendar, identifying relevant opportunities for action, campaign ideation, facilitation & reporting. The Manager will be responsible for identifying and monitoring relevant events and providing actionable insights with a view to grow the overall digital presence.
Responsibilities:
Content Marketing: Develop and manage a short and long-lead social content calendar; using agile methodologies to ensure a consistently relevant strategy.
Client Management: Support and manage relationships with key stakeholders and various partners to seamlessly execute content plans; understanding sensitivities and guardrails to tailor the strategy accordingly, as necessary.
Content Management & Analytics: Analyze content performance to determine posting strategy for optimal performance within social media platforms; ultimately securing coverage in external media, where applicable. Qualitative, regular reporting on content and campaign performance is a key focus.
Social Media & Web Development: Identify and manage implementation of new social content opportunities; maintain real-time control of all social/web platforms and the narrative around content.
Creative Marketing: Grow client awareness, social engagement and content syndication by identifying opportunities to engage with audiences through thought-leading social dialogue.
Brand Marketing: Ensure brand integrity across all digital content. Copywriting in the brands' tone of voice and maintaining an authentic presence is necessary.
Content Creation: Create high-quality assets and infographics in real-time, as needed.
Other Priority Marketing: Develop and execute content release campaigns and other marketing efforts as needed around client's key initiatives; with a focus on opportunities to leverage latest social technology.
Qualifications:
3-5 years business experience managing digital content and social platforms
Experience in not-for-profit or philanthropy
Strong oral/written communication skills
Proven ability to create compelling, results-driven social media campaigns
An in-depth understanding of social media platforms, industry trends, new technologies and digital services
Experience developing successful, multi-channel community engagement campaigns.
Detail-oriented with superior organizational skills.
Track record of building and maintaining strong business relationships
Comfortable working and multi-tasking in fast-paced, high profile, on-the-fly environments
Bachelor's degree in a related field preferred
Experience working with social management and listening platforms
Experience creating social media content using Adobe suite or similar
Experience with website management, CMS, and html
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
EQUAL EMPLOYMENT OPPORTUNITY
Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.
Note - Roc Nation benefits and policies differ from Live Nation.
About Us
Recognized three years in a row by Great Place to WorkR and named one of People Magazine's top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones' music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
