The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help? (https://www.brainshark.com/bbandt/careers-site-faq)
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (careers@truist.com?subject=Accommodation%20request)
(accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
Lead Consumer Credit Card new account acquisition strategy development and tactical execution to expand acquisition channels and increase and diversify new account production, while also focusing on deepening relationships with existing Truist customers and acquiring new to bank customers. Fully understand the business impact of new account acquisition strategies and tactics, and analyze channel performance to obtain insights that will inform future plans and drive quality portfolio growth.
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
Influencing integrated cross-sells with lines of business and subsidiaries beyond the community bank, building a prospecting business model, and national expansion. Plans should include a focus on delivering card solutions to clients and prospects at the right time with competitive and relevant product offerings through data-driven targeting.
Serve as the Subject Matter Expert and key point of contact regarding channels of distribution and new account acquisition. Thoroughly understand the operational processes that support account acquisition and aid in identifying business challenges and areas of opportunity to optimize acquisition channels and drive quality growth. Act as a liaison between the front-line teammates and backend support teams to share knowledge while building confidence in the value of our products and create an optimized process for teammates while communicating obstacles to backend partners.
Serve as the business steward and socialize proposed ideas and initiatives with key stakeholders, and aim to address concerns, mitigate risks, and prove business impact in order to gain consensus and drive change. Leverage financial knowledge of the business to develop sound business cases to prove financial value and assist with prioritization.
Provide overall management/influence of building and optimizing new channels of distribution and capabilities, as well as acquisition initiatives and programs to drive excellence in execution by coordinating, leading, and directing cross-functional teams. This includes partnering with 3rd party processors, bureaus, and other companies to drive new account acquisition opportunities; partnering with cross-functional LOBs to integrate offerings and expand distribution to fully capitalize on set of Truist business units in a fully integrated way as part of teammate processes; and expand into new channels of distribution such as aggregators, agent bank, or co-brand partnerships. Will require extensive work with Operations, Technology, Risk, etc. bridging connectivity with 3rd parties and internal cross-functional teams.
Build strong, collaborative relationships with key partners and stakeholders across Truist and with 3rd party partners. Represent the New Account Acquisition segment of the business by being actively engaged in meetings/forums and have the ability to articulate the current acquisition landscape, acquisition performance, and future direction effectively.
Leverage external resources and insights to understand competitive landscape, new account opening capabilities, client behaviors and preferences, and industry benchmarks for acquisition performance metrics in all channels. Use the information to define the Truist Key Performance Metrics (KPMs) and profitability drivers for account acquisition. Partner with Analytics to ensure reporting and tracking tools are in place to assist in providing needed data on a regular cadence. Provide monthly and quarterly commentary on production performance. Lead efforts to forecast production by channel mix and monthly quantities. Monitor the KPMs and analyze performance drivers across all origination channels regularly to identify business challenges and opportunities, and turn insights into action by making thoughtful, data-driven strategic and tactical recommendations to ensure that Truist can capitalize on shifting preferences for how clients want to open accounts.
Champion change and innovation by proactively researching new distribution channels and capabilities, and acquisition opportunities, exploring different ways to leverage 3rd party partnerships, and identifying areas to streamline or enhance existing acquisition channels and tactics. Challenge the status quo. Perform ongoing industry research to identify consumer behaviors and shifting preferences for researching and applying for card & lending products, and create the ability to adapt and respond quickly to deliver tactics that align with where the industry is moving. Partner with Operations to define and build new offer constructs with dynamic capabilities to improve agility, offer sets, and competitiveness with development and delivery of requirements.
Drive excellence in execution by partnering closely with Marketing, Card Operations, Digital Channel, Enablement, Solution Delivery, Underwriting, Risk, Legal & Compliance, and Enterprise Technology resources on the delivery of all acquisition initiatives to ensure quality implementation, including building new acquisition channels and capabilities, and optimization of business as usual programs and initiatives. Utilize customer acquisition channel business strategy as inputs into the Enterprise Marketing strategy and tactics and channel production goal-setting process to accelerate portfolio growth in alignment with annual Profit Plan goals.
Prioritize, secure and manage funding needed to build new channels of distribution and or required capabilities to acquire new Card & Lending Clients. Partner with IT, Operations, etc. to estimate cost of building and supporting new infrastructure required to expand distribution channels. Track budget and funding allocations for all acquisition projects, initiatives, and channel expansion. Ensure all programs remain within set budget, and that funding is allocated based on financial impact to the business. Understand CPAs (Cost Per Acquisition) across all channels and products to optimize Return on Investment.
Partner with Risk Management functions to create and support proposals to expand/optimize appropriate risk-adjusted returns, expansion of audiences to permit greater testing opportunities, and approach each segment (TruNorth focus) with differentiated risk-acceptance proposals. Work with all risk partners to secure approval and execute on initiatives.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
5+ years of progressive experience in banking, credit card, and/or marketing
Bachelor's degree in Business and/or Marketing
Leadership skills and the ability to influence and inspire teams to achieve collective goals
Strategic thinker with the ability to turn insights into actionable plans
Strong analytical acumen and understanding of financial drivers for card
Excellent conceptual and problem-solving skills with the ability to create innovative and effective solutions to meet business needs
Ability to work independently, manage multiple projects, and demonstrate adaptability and a positive mindset in a highly dynamic environment
Effective interpersonal and relationship management skills with the ability to influence, interact, and communicate within all levels of the organization, including Senior Leadership, and the ability to build strong cross-functional partnerships
Results-oriented and driven to achieve business goals
Excellent verbal and written communication skills and facilitation skills
Preferred Qualifications:
Graduate degree in business-related field
Credit Card knowledge/experience
Branch leadership experience
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no
. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law (https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf)
Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf)
E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf)
