CRM Segmentation Manager
This position is responsible for the Audience list generation and execution of all targeted marketing (includes Legal/Service) campaigns for both Prospect and existing Customers. This includes, but is not limited to, targeted display, onsite targeting, Direct Mail, Email, SMS and Outbound calling (OBC) campaigns. Ensure customer selections and testing strategy aligns with each specific marketing project as well as with overall company strategy. Use model scores and other data to accurately communicate to each customer at the right time, using the right channel, offering the right product, at the right price. Provide consultation and recommendations on best options to strategically improve marketing campaigns to drive company sales and profit.
What you'll do in your role.
What you'll do in your role:
Partner with other teams to consult and guide Audience/targeting criteria.
Use various tools to build and maintain campaign diagrams that select desired customer groups and generate lists for each campaign across multi-channel campaigns (e.g., Email, SMS, Outbound calling (OBC), Direct Mail, etc. direct marketing campaigns) across Lines of Business.
Understand customer and transactional data, as well as new digital and prospect data sources, to a level that enables you to convert Marketing Briefs into executable Direct Marketing segments.
Support team with processing manual database requests to meet ad-hoc or special data requirements for campaigns.
Work to identify and test new data sources or feeds to help further targeting.
Maintain responsibility for the enforcement of contact strategies. Optimize within and across marketing campaign selections to maximize efficiencies.
Work in conjunction with other team members on the setup, QA/QC and deployment of marketing campaigns.
Maintain data sources and Audience integration with other teams.
The experience you'll bring.
The experience you'll bring:
Bachelor's degree in Marketing, Business
4-7 years of work experience in CRM, understanding of direct marketing objectives and needs, data management skills and understanding of customer/product/offer relationships in CRM systems.
Job experience in one or more of these tools required, with expectation that you should be able to train others upon hire:
Salesforce Marketing Cloud (SFMC) experience required; this role is for SFMC support with the following experience and responsibilities:
Manage ongoing automations and journeys within Salesforce Marketing Cloud.
Troubleshoot bugs/issues and provide root cause analysis.
Build, test, and deploy new automations and journeys.
Modify and apply changes to ongoing automations and journeys.
Drive production process for email campaigns and triggers.
Communication with stakeholders, vendors and internal partners to ensure alignment on deliverables.
Partner with cross-functional team to drive project scoping and email development.
Review assets, links and audience to ensure they align.
Submit assets to email vendor/tech team.
Proof emails for link accuracy, tracking, and functionality.
Final approver of email (with stakeholder sign-off).
Partner with Project Manager on maintenance of production-related tools (calendar, workflow management tool, etc.).
Contribute to improving email production processes and efficiencies by leveraging project management and email production expertise.
Applied knowledge in Campaign Orchestration and cross-functional management.
Experience with common integration patterns used between legacy systems to integrate with Salesforce platform.
Proven experience with technical aspects - i.e., API programming, AMPScript, Javascript, and writing SQL queries.
Experience in holistic platform solutions with a customer 360-degree view, and personalized service and marketing applications.
Adobe Campaign experience preferred - this is in addition to SFMC required experience noted above.
SAS MA Customer Intelligence Studio 6.6 experience is a bonus.
Intermediate understanding of database infrastructure and data communications.
Basic understanding of experimental design.
Strong communication and problem-solving skills.
Experience governing taxonomy and documentation.
IT or other quantitative field OR relevant experience as outlined above.
At least 18 years of age
Legally authorized to work in the United States
High School Diploma or GED
T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work. The CDC defines -fully vaccinated- as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination and consider requests for exemption from this requirement during the offer phase as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others.
Position details
Req ID: 191697BR
Department: Marketing
Travel Required: No
