This job can be located anywhere within the United States
Advanced communication skills are critical to the success of this role. You'll be seen as a trusted advisor/consultant to the leadership team who utilizes in depth industry, business and/or technical knowledge and Program/Project Management expertise to lead and deliver capabilities.
Requires competency in customer focus, change & innovation, strategic thinking, relationship building & influencing, talent management, results focus and inspirational leadership.
At T-Mobile, we strongly encourage everyone, including people of color, veterans, military spouses, individuals with disabilities, lesbian, gay, bisexual, transgender, queer and non-binary people, and parents to apply. We are an equal opportunity employer and welcome everyone to our team. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a
means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
The Senior Digital Business Manager delivers key outcomes through web/app experiences. This individual contributor leads in a matrixed cross-functional environment and mentors junior members of the team. This role exudes a high level of executive presence and possesses superior verbal communication. The role
partners with Marketing, LoB, and Creative teams ensuring enterprise campaigns are delivered in the digital channel in the efficient way and agreed quarterly targets are delivered. This role is bias to action and is results-oriented with accountability for Key Performance Indicators across the prospect and base customer lifecycle, spanning activation, conversion, onboarding, engagement, retention, cross-sell, win-back, and saves. This goal-focused position uses data to define and influence innovative experiences that increase customer satisfaction, drive online and omni-
channel sales, and reduce costs.
This role drives experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration with lines of business, coordinated marketing, creative studios,
customer care, UX, business insights, etc. The position reports on, analyzes, and uses historical data, site/campaign performance, and research to share strategy and prioritize work based on business impact. They influence and support new features and functionality launches to increase activations and support the overall customer
experience.
This role operates autonomously; Designs web marketing strategy; Defines input and output goals; has strong executive presence and has command of channel health and success measurement; Experienced with tools and able to train other team members.
What you'll do in your role.
What you'll do in your role.
Own and drive web strategy to deliver business outcomes
Define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance
Use valuable trends through data analysis, mapping the customer path, defining customer segmentation, conceptualizing marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key partners to execute this roadmap
Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help advise traffic strategies and product roadmap
Define and execute tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement KPIs to further business outcomes
Own the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences
Build artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying takeaways to optimize results
Find opportunities for efficiency and automation and work cross-functionally on implementation
Communicate marketing objectives, strategy, and achievements to senior leaders and key partners
Act as business investor and customer advocate to champion efficient digital experiences
Use consumer and market data and insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital
Lead transformation through continual optimization and building efficient and scalable processes
Codify findings and share best practices across teams
Supports team initiatives and creates an inclusive environment
The experience you'll bring.
Bachelor's Degree
4-7 Years: Experience In Digital Marketing, Digital Merchandising, Ecommerce Or Similar Field
4-7 Years: Experience Using Data And Metrics To Measure Impact And Determine Improvements
4-7 Years: Cross-Functional Project Management Experience
2-4 Years: Internet B2C Commerce Experience Responsible For Site Merchandising, Forecasting And Planning
2-4 Years: Direct Experience Working In One Or More Of The Following Industries US Wireless (E.G., Carrier, OEM, Software Provider, Infrastructure Provider, Consulting Or Research Firm)
Process Improvement: Ability To Identify Process Improvements To Increase Team Efficiency And Cost Reduction
Microsoft PowerPoint: Ability To Distill Complex And dynamic Strategies And Articulate Narratives Into Slide Format
Microsoft Excel: Ability To Source And Manipulate Sophisticated Data Sets, Including Using Pivot Tables And V-Lookups
Web Content Management: Skilled At Managing Content Portfolios And How To Govern Allocation And Optimize For Business Goals
Market Research: Ability To Identify And Drive A/B Test Methodology And Implementation, Use Research Methods To Attain Customer Insights And Inform Strategy
Analytics: Ability to Build Dashboards and Other Data Visualization Using Tools Like Adobe Analytics Or Tableau
Segmentation: Ability To Develop Customer Segments And Tailored Content To Increase Engagement And Drive Business Outcomes
Okay. You've seen what we're looking for and you're up to the challenge. Here's what we can offer you in exchange for your outstanding work:
Competitive base pay plus annual bonus potential
Benefits for part-time and full-time associates
Medical, dental and vision benefits
Matching 401(k)
An annual Employee Stock Grant, and a purchase plan that gives you the chance to grab TMUS stock at a discount
Generous paid time-off programs
Phone service discounts
Education reimbursement
Serious growth potential for your career!
This is the opportunity to do something special and be part of a company revolutionizing the wireless industry. And we couldn't do it without someone like you. So, what do you say? Isn't it time you explored what could become the career move of a lifetime? We invite you to apply today!
The starting pay range for a candidate selected for this position who is based in Colorado is generally within the range of $75000.00 to $150000.00 for annual base salary. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. Employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of an employee's eligible earnings in the prior year.
At least 18 years of age
Legally authorized to work in the United States
High School Diploma or GED
T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work, unless precluded from doing so by applicable law. The CDC currently defines -fully vaccinated- as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination prior to successful applicant's first day of work, and will consider requests for exemption from this requirement during the offer phase (1) as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of others, or (2) for other reasons under applicable law.
Position details
Req ID: 192014BR
Department: Marketing
Travel Required: No
