Marketing Manager, Commercial
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Marketing
Hartland, WI, USA
Salary
Full Time
Full-benefits package including medical/dental insurance options, PTO, 401(K), pet insurance, tuition reimbursement program, employee discounts, and more
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TheMarketing Manager, Commercialwill lead administrative and project management tasks to drive the marketing efforts of the Commercial and Key Accounts lines of business atBatteries Plus. Key responsibilities of theMarketing Manager, Commercialwill include developing new lead generation programs and campaigns, executing marketing strategies and analyzing the effectiveness.
TheMarketing Manager, Commercialposition atBatteries Pluswill have the opportunity to either be a remote, hybrid position or onsite at our corporate office in Hartland, WI, depending on your needs. Does this sound like the next opportunity in your career? Please apply today!
Responsibilities:
Marketing Functions
Support the company's Commercial Sales channel by participating in developing and executing integrated multi-channel marketing initiatives that build awareness, consideration and familiarity leading to brand interaction and conversion
Advocate for Business to Business channel time and resources within marketing department
Assist in making data-driven decisions around marketing spend across channels to drive the lowest cost of acquisition of new leads
Partner with peers to execute new lead & revenue generating strategies
Partner with the Commercial Sales team to onboard and grow the company's relationship with GPO's. Manage the marketing interactions with GPOs, both driven by the GPO as well as originated with the internal team
Reporting & Analysis
Establish, track and report on agreed upon KPIs to steer our strategy and evaluate effectiveness
Provide proactive quantitative data analysis and insights to support strategic decision making, including optimization of current marketing activities
Drive rigorous testing, measurement and iteration to improve results continuously
Asset Management
Collaborate with the Commercial team to curate messaging and marketing content across supported channels
Regular review of marketing materials to ensure they adhere to brand guidelines
Project Management
Contribute to and drive projects that directly align with the organization's strategic goals
Coordinate and lead primary meetings and discussions; set agenda, manage communications and process reports
Qualifications:
Bachelor's Degree in Marketing, Business, Communications, Journalism or related subject
Minimum of 5 years relevant marketing experience
Ability to travel to corporate office and customers if working remotely 50% of the time
Preferred Qualifications:
Demonstrated and current knowledge of Business to Business marketing tactics, such as lead generation and conversion as well as tactics to grow, maintain and win-back clients
Working knowledge of Microsoft Office & Google Suites
A Bit About Us:
Batteries Plus is the nation's largest and fastest-growing battery, light bulb, phone repair and key fob replacement franchise with a nationwide network of over 700 stores. We work hard here at Batteries Plus, and we have a lot of fun while we do it. Whether you work in our warehouse, one of our stores or at our corporate headquarters, our goal remains the same: to satisfy our customers, build trust and drive business, while nurturing our team and working to be experts in our fields. That's life at Batteries Plus.
It is the policy ofBatteries Plusto provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
