Overview
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
Responsibilities
The American Heart Association (AHA) has an excellent opportunity for a Communications Director in our National Center office located in Dallas, Texas. This position can be home-based.
In this role you will be responsible for the development and implementation of a multi-year strategic Marketing Communications and tactical plan for Health Equity, specific to Consumer Health, as well as the measurement, evaluation and refinement of the plans toward achievement of shared goals and objectives. Responsible for strategic Corporate Communications support for the Office of Health Equity's programs and initiatives related to Diversity and Inclusion and the Social Determinants of Health. Responsible for developing a portfolio of Health Equity MarCom assets in collaboration with Integrated Marketing, Consumer Health and the Office of Health Equity and executing MarCom deliverables for corporate sponsors, donors and funders. Responsible for supervising 4-5 Communications Managers.
Essential Job Duties:
Develops and executes strategic Marketing Communications plans in support of the enterprise's Health Equity programs and initiatives. Deploys staff and volunteer resources and strategy/tactic development in support of communications counsel to internal constituents, identifies and implements agency/vendor strategies when budgeted and manages tactical execution of MarCom strategy through multiple communications channels, including the expanding the digital and social footprint.
Provides Corporate Communications support for Diversity and Inclusion and the Social Determinants of Health strategic plan - both reside under the Office of Health Equity. Amplify the Office's impact on AHA's life-saving mission among volunteers, internal stakeholders and external partners. Identifies and capitalizes on opportunities to strengthen relationships with strategic alliances and external partners.
Builds Health Equity portfolio of MarCom assets to promote equitable health programs and sponsor objectives. Oversees the development of materials to maximize content, events, volunteers, and information. Leverages comprehensive understanding of multicultural traditional and digital media and the emerging role of social media to strategize for effective, relevant implementation and coverage. Supports AHA's regional Communications and Community Impact VPs and directors by developing and providing necessary information to drive year-round support and coverage of our Health Equity programs and initiatives.
Directs and manages vendors, staff and volunteer experts to collaborate with internal departments and program leads. Guides team to encourage creativity and growth in implementation of Marketing Communications plans.
Prepares and presents strategic plans to senior leadership to engage staff and volunteer support. Develops opportunities and relationships for advancement of AHA's goals.
Executes MarCom deliverables for corporate sponsors, donors and funders. Oversees and manages resources and processes that support team effectiveness and maximizes coverage while remaining fiscally responsible to sponsors and funding organizations. Ensures staff meets standards and deadlines outlined in Marketing Communications plans.
Qualifications
Five (5) years of the following experience:
Extensive and diverse Marketing Communications experience including developing strategic plans
Experience leading, supervising, and coaching staff
Experience with cultivating and engaging volunteers and strategic alliances
Experience with budget development and oversight
Preferred Qualifications:
Three (3) years of the following experience:
Prior experience in Public Relations; agency or national corporation
Prior experience in non-profit organization
Prior experience working with diverse populations or in health equity roles
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE Minorities/Females/Protected Veterans/Persons with Disabilities
Location US-TX-Dallas
Posted Date 22 hours ago (8/11/2022 4:41 PM)
Requisition ID 2018-3048
Job Category Marketing, Communications & Public Relations
Position Type Full Time
Location: TX-Dallas
