Overview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The American Heart Association has an excellent opportunity for a National Marketing Communications Manager for the American Heart Association Center for Telehealth in our Healthcare Business Solutions department.
This position can be home-based
* *This is a full-time, benefits eligible grant funded position. Current funding is approximately through June 2026 .**
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be ValuedTM at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
This individual will manage marketing execution, and communications for this grant-funded initiative. They will have experience in the development and implementation of marketing and communications plans focused on B2B engagement, account-based marketing, and healthcare.
Build portfolio of Marcom assets and relationships to promote workforce solutions. Oversees the development of materials to maximize content, events, volunteers, and information.
Serve as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the Telehealth portfolio.
Implement comprehensive marketing strategies to boost brand visibility, grow Professional Education Hub customer acquisition and engagement, and enhance B2B adoption.
Coordinate and lead marketing content, including design reviews, finalizing online postings, and mass email communications, while maintaining budget oversight.
Collaborate with cross-functional teams to create and implement content and strategy for digital and social media platforms, direct marketing, and advertising initiatives, ensuring consistent brand messaging.
Apply data analytics to assess campaign performance and inform future marketing tactics and strategies.
Prepare messaging and copy for paid content such as native ads, newsletters, and conference materials and support script writing for podcasts and speaking opportunities.
Identify and secure conference engagement opportunities such as sponsorship and exhibiting, including management of conference marketing assets, contract execution, and staffing, when vital.
Monitor trends to keep informed of Telehealth market developments, providing insights to inform direction.
Administer the marketing budget optimally, focusing on resource allocation and cost management to improve return on investment.
Work directly with vendors, supervising outsourced media and creative projects to ensure alignment with organizational goals.
Ensure meticulous project management, adhering to timelines and ensuring clear communication and dissemination of information.
Develop and maintain trusted channels of communication with volunteers, understanding and preempting their needs and expectations.
Qualifications
Bachelor's degree in Marketing, Advertising, Communications, or equivalent professional experience.
Minimum of 2 years marketing experience required in the non-profit industry.
Minimum of 2 years project management experience.
Demonstrated ability in digital marketing, design, and delivery.
Proven ability to develop marketing strategies that engage, educate, and motivate target audiences.
Ability to interact and develop rapport with internal and external customers, including highly influential members of the healthcare community.
Ability to multi-task and work in a fast-paced environment and successfully meet multiple deadlines.
Great interpersonal skills, team player attitude, and demonstrated, strong communications skills.
Ability to track and monitor projects and relationships and follow up when necessary.
Strong computer skills (Microsoft Word, PowerPoint, Excel.
Experience with CRM systems and digital marketing tools.
Experience with Adobe Creative Suite preferred.
Ability to travel up to 15% of the time, including occasional evenings and weekends.
Preferred Experience:
5 years of experience marketing experience required in the non-profit industry preferred.
Experience marketing to membership associations preferred.
Basic HTML and web development knowledge preferred.
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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EOE/Protected Veterans/Persons with Disabilities
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Posted Date 3 days ago (7/9/2024 5:00 PM)
Requisition ID 2024-13482
Job Category Marketing, Communications & Public Relations
Position Type Full Time
