The Senior Engineer of Digital Marketing Automation is responsible for understanding business opportunities, formulating solutions, and implementing high quality capabilities that empowers the Skechers Digital teams to deliver the desire business results. As the senior engineer, the candidate will be collaborating with a cross functional team to build engaging consumer journeys, personalized presentation templates, and dynamic consumer audiences to help foster a meaningful relationship with Skechers consumers. Reporting to the Director of Digital Marketing Automation, the ideal candidate must have strong experience with Salesforce Marketing Cloud (SFMC) platform along with database and SOAP/RESTful/Transactional API integration knowledge. *ESSENTIAL JOB RESULTS-* * Work with business stakeholders and team members to understand opportunities and translate into platform capabilities. * Attend regular agile ceremonies and be able to present progress. * Develop functionality in campaigns using SFMC platform including leveraging native platform features as well as the various studios (journey, data, automation, audience, mobile, etc.). * Unit test work and work with QA teams to fix bugs and certify capabilities and products. * Manage and monitor developments (automations, journeys, reporting) in SFMC and troubleshoot as necessary. * Assist in building custom programs that require using the Salesforce Marketing Cloud API and backend offerings and features. * Assist in writing SQL statements for segmentation and creating custom audiences or outputs (must be able to write from scratch without using tools). * Assist in scoping, troubleshooting, and maintaining current infrastructure as well as implementing new enhancements. * Collaborate with commerce/service development team to determine best path for Salesforce platform implementation. * Document marketing automation procedures and provide seamless hand-off to business operations team to utilize. * Ensure development align with deliverability best practice (sender reputation, ESP nuances, ...) * Monitor of deliverability. *ADDITIONAL RESPONSIBILITIES-* * Daily updates of progress toward goals. * Attend and participate in agile ceremonies. * Develop and code automations, journeys, scripts, sql, cloud pages and deliver on time with high quality. * Continue to evolve understanding of marketing strategies, platform capabilities and new technologies that may benefit business strategies. * Must be able to follow directions and adhere to company standards and practices. * Must be able to work in a fast-paced environment and multi-task several projects. * Update user stories status in JIRA. * Excellent written and verbal communication skills. * Ability to work effectively with non-technical personnel. * Expert knowledge of Salesforce Marketing Cloud (SFMC) is required. * Highly self-motivated, proactive, and self-sufficient with the ability to drive intelligent and creative solutions. * Expert knowledge of Ampscript, SSJS, and similar programming and scripting languages. * Strong knowledge of the digital marketing email development, deliverability, and 3rd party integrations. *EDUCATION AND EXPERIENCE* * 4+ years of experience with Salesforce Marketing Cloud. * 4+ years of coding experience in the following: HTML, XML, JavaScript, JQuery, AJAX, SSJS, Ampscript, CSS, JSON. * Experience with responsive email template development for various email applications and providers (Gmail, Outlook, Mobile, etc.) * Experience with improving email deliverability. Experience with ReturnPath, SparkPost, Litmus, or other analytics tools. * Experience with email and/or marketing automation software and integration with databases. * Experience in agile SCRUM management practices and associated tools (Jira, Confluence, MS Teams/Slack, etc.) * Certified in Salesforce Marketing Cloud and/or Marketing Cloud Consultant is preferred, but not required * Experience in direct to consumer CRM at an enterprise level. *SUPERVISORY RESPONSIBILITIES* * No To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions. _PHYSICAL DEMANDS_ While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel, and talk or hear. The employee frequently is required to walk; sit, reach with hands and arms, and stoop, kneel. The employee is occasionally required to sit for long period of times. * ** * All your information will be kept confidential according to EEO guidelines. #LI-AB1
