Overview
About ECPI University
For over 50 years ECPI University has been a leader in career focused education enabling thousands of individuals to change their lives by earning a degree. With campuses in 6 states plus an online division, the university offers in-demand programs in Technology, Nursing, and Health Sciences, Business, Criminal Justice and more. Ranked as a leader in Ethnic and Economic Diversity, the university has developed a highly effective student focused approach to higher education.
About Our Goals
We are building a leading edge marketing/communications team and are looking for a positive, experienced Media Planner/Buyer to help take us to the next level.
Position Overview
As a key member of the marketing team, the position reports to the University Director of Marketing and supports our media initiatives. The Media Planner will be responsible for the research, development, implementation, and management of traditional media (broadcast and print) campaigns. This role requires a high level of organization, analytics knowledge and vendor management skills. The primary goal of the position is to generate interest in ECPI University while managing acquisition costs and ultimately enabling the University to provide superior customer service to potential students. The Media Planner is a strategic thinker and a skilled problem solver who responds to both issues and opportunities quickly and effectively while ensuring compliance with brand guidelines. For the right candidate, this can be a full-time remote position
Responsibilities
Plans and execute all media strategies on an ongoing basis.
Places advertising on television, radio, outdoor, print and any and all other traditional media outlets; is able to negotiate rates and ratings to be as cost effective and efficient as possible.
Establishes relationships with media representatives in a professional and respectful manner.
Performs ongoing analysis of all media buys and spend utilizing performance based tools (Google Analytics, Kantar, Scarborough, etc.)
Compiles relevant market and media research to assist with media buys.
Coordinates the rotation of the traffic of all media spots on television and radio.
Maintains a close relationship with the creative department to coordinate artwork for billboards, Yellow Pages ads and print ads.
Approves all makegoods and pre-emptions for any traditional media.
Identifies new and relevant opportunities for each campus in their designated locations.
Executes all media plans, including schedules of insertions, contracts, and supporting materials.
Reconciles variances and insures appropriate payments.
All other duties assigned
Qualifications
3+ years of media or media buying experience.
Experience with Strata or another buying software.
Bachelor's degree in Communication or Marketing required; MBA a plus.
Highly motivated, organized and desire to work in a fast-paced, fun environment
What does ECPI University have to offer? -Professional work environment-Student centered, hands-on learning environment-Talented and committed co-workers-Competitive compensation & benefits plan
ECPI University is proud to be an Equal Opportunity Employer.
Join our Talent Community! (https://careers-ecpiuniversity.icims.com/jobs/7456/media-planner-buyer/job?mode=apply&apply=yes&in_iframe=1&hashed=-336114574)
Requisition ID 2022-7456
Employment Status Full Time
Posted Date 15 hours ago (2/11/2022 2:26 PM)
Job Family Administrative/Managerial
Company ECPI University
StateVirginia
CityVirginia Beach
CountryUnited States
