Job Summary:
Title: Associate Director, Digital Marketing and StrategyReports to: SVP, Digital Operations
Description:
Roc Nation, a Live Nation joint venture, is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the SVP, Digital Operations and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Associate Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.
Key Responsibilities:
Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases
Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives
Content Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
Site and Social Development / Management. Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties
Creative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
Reporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
Other Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist's launches
Qualifications:
4-6 years experience managing the use of and/or relationships with digital distribution and social platforms
Extensive knowledge of and passion for the music market
An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
The highest attention to detail
Track record building and maintaining strong business relationships
Strong oral/written communication skills
The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
Bachelor's degree in a related field preferred
Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
Experience working with social management and listening platforms
Experience working with content management systems; especially Wordpress
Knowledge using basic audio, photo and video editing programs
