Overview
The SEO Specialist will work with University Director of Web Services and other internal stakeholders to develop and lead the website SEO and content strategy as part of ECPI University's overall efforts to enhance brand engagement, awareness and loyalty through various World Wide Web and digital properties. Additionally, the SEO Specialist will oversee all aspects of website content, search engine optimization, audience engagement, and analytics reporting. The SEO Specialist will also collaborate with partners across the ECPI University Administration and campus locations to develop digital content and marketing plans that are consistent with the University's voice, brand, identity, goals and regulatory bodies.
Responsibilities
Key Tasks and Responsibilities:
Leverage tools, including Google Analytics, to monitor, report and act on performance of all website/digital properties
Report weekly and monthly on all website traffic and engagement growth through data collection and reports
Conduct website audits and identify SEO opportunities and present plans to enhance website performance
Conduct keyword research to determine the most appropriate and relevant keywords to target
Manage the all website properties internal linking structure and enhance to support SEO efforts
Conduct competitor keyword and website analysis
Monitor and report on search engine keyword rankings
Crawl internal and external websites on a regular basis to identify SEO opportunities for improvement
Plan and execute a content strategy for ECPI University (and subsequent brands) that enhances the brand awareness, increases visibility and deepens relationships and engagement with key audience segments
Manage brand and identity positioning across all web properties globally including main website, child brands and all paid search landing pages
Qualifications
Skills/Qualifications:
Minimum of 1-2 years' experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
Bachelor's degree in Marketing or related field
Experience in Higher Education vertical is preferred
Google Analytics and reporting experience is required, Google Analytics Certification preferred
Strong writing and editing skills required - must show flexibility in writing styles, including professional voice and creative approach to website copy/content
Ability to measure reach and engagement using analytic/reporting tools in order to develop best practices, create strategic plans and guide communications projects required
High attention to detail required
Excellent organizational skills with the ability to multitask and meet deadlines required
ECPI University, with campuses in Virginia, North Carolina, South Carolina, Florida and Online, is a recognized leader in awarding STEM+H degrees through innovative delivery of education to meet the needs of military and new-traditional students. ECPI University offers Master's, Bachelor's, and Associate's degrees, and certification training in Technology, Health Science, Business, Criminal Justice and Culinary Arts. For over 50 years, ECPI University has been helping students achieve their educational and career goals in a hands-on, student-centered environment, while working collaboratively with employers to ensure our graduates have the knowledge and skills they need to be successful. Growth at our university creates the need for dynamic, caring professionals who are dedicated to making a difference in people's lives.
What does ECPI University have to offer?
A focus on students and academic excellence
Professional work environment
Talented and committed co-workers
An opportunity to make a difference while expanding your knowledge, skills and professional network
Competitive compensation & benefits plan
ECPI University is proud to be an Equal Opportunity Employer.
Join our Talent Community! (https://careers-ecpiuniversity.icims.com/jobs/7673/seo-specialist/job?mode=apply&apply=yes&in_iframe=1&hashed=-336114574)
Requisition ID 2022-7673
Employment Status Full Time
Posted Date 22 hours ago (3/26/2022 10:10 PM)
Job Family Office/Clerical
Company ECPI University
StateVirginia
CityVirginia Beach
CountryUnited States
