Job Summary:
Location: Los Angeles, California
Who are we?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com .
Who are you?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE TEAM
As the Fan Based Marketing team, it is our mission to enable various marketing teams across Live Nation to deliver targeted messaging based on real-time data signals that deliver an offer to delight and reward valuable fans.
THE ROLE
Across the Live Nation and Ticketmaster ecosystems our Fans are coming to expect a better, more personalized experience. We are looking for a strong Marketing Operations professional who can thrive in a fast-paced environment focused on helping us to grow our fan-based marketing capabilities. Marketing Operations will be responsible for managing and developing campaign priorities, inventory allocation and coordinating with various marketing channel teams to execute campaigns and tests. We are seeking candidates who are proactive self-starters and have a proven track record of marketing operations with deep understanding of digital marketing and marketing technologies. The ideal candidate should be an accomplished professional who possesses the passion, experience, skills and abilities to help support our expanding marketing reach .
WHAT THIS ROLE WILL DO
Manage campaigns from inception through post-launch/sustain
Own and be the central point of contact for the CDP between all internal and external teams. This includes but is not limited to training and onboarding marketers, liaising between CDP and internal teams, platform troubleshooting, identifying product enhancements, ideating with internal marketing teams for audience creation, and keeping documentation up to date
Work with internal client marketing teams to execute digital media plans based on goals and available data
Work closely with Analytics to shape goals and KPIs for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement to maximize the total digital marketing return
Support a rigorous testing and optimization culture, implementing a testing framework to continuously test and optimize for incremental impact
Partner with the product team to build tools that increase campaign scale and team efficiency. This includes working with engineers to build automation, reporting and campaign management tools.
Work with Analytics on understanding data trends and performance metrics, while helping create campaign recap presentations and overall strategic guidance for stakeholders and clients
Assist in putting together case studies to promote effectiveness of Fan Based Marketing
TECHNICAL SKILLS/COMPETENCIES
Required:
Bachelor's degree or equivalent work experience
1-3 years with email or paid media marketing at scale, creating and executing campaigns at an agency, in-house or DSP
Strong organizational and project management skills
Never-ending intellectual curiosity. Ask questions about processes, how things work, and what's the best way to solve a problem?
Desired:
Ability to think strategically, but stay on top of tactical execution, prioritizing amongst many competing demands to ensure that short-term goals supporting long-term initiatives are achieved with an appropriate sense of urgency
Creative thinker with a track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
High attention to detail, comfortable validating large amounts of data and the ability to make data-informed decisions to drive direction and alignment with leadership and cross-functional teams
Strong grasp of experimentation techniques, and critical thinking skills to improve testing implementation and infrastructure, and drive test-and-learn agenda to advance channel capabilities
Exceptional verbal and written skills - you will be the go-to person for campaign strategy - and a proven ability to influence. Interpersonal skills are a prerequisite for success
Innate willingness to roll up your sleeves
COVID-19 vaccination will be required for this position subject to legally valid exemptions
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH: 401(k) program with company match, Stock Program
FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
About Us
Recognized three years in a row by Great Place to WorkR and named one of People Magazine's top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones' music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.
