Born out of a joint venture between best-in-class partners, Atria Senior Living and Related Companies, this community sets the new standard in luxury senior living. We offer residents a life-enhancing environment where they can continue pursuing their interests and making a difference in the world.
From stunning architecture and thoughtful design to state-of-the-art fitness facilities and curated culinary offerings, every aspect of life at Coterie is meant to support the individual - and community - in reaching new heights. We elevate wellness and strive to anticipate every need to offer a life more inspired.
Atria is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law. Atria will not tolerate harassment or discrimination based on any of these protected classifications.
Schedule: Sunday - Thursday
The Sales Director is responsible for achieving and exceeding the community's monthly and quarterly revenue/sales targets through effective promotion, developing and leading the community's internal and external marketing efforts, and building the community's strategic relationships with various referral sources to produce highly qualified inquiries. This is a sales position involving time away from the community in which the Sales Director must routinely exercise their discretion and independent judgment to promote the leasing and marketing success of the community.
Spend over 50% of time outside of the community generating inquires to meet and exceed monthly and quarterly revenue targets.
Generate inquiries and move-ins from targeted referral sources by developing and maintaining relationships outside of the community, including but not limited to health care providers, hospitals, rehabilitation facilities, retirement and estate planners, real estate service providers, senior organizations, appropriate special interest groups, local civic groups/leaders and other community contacts.
Collaborate with Executive Director (-ED-) to forecast move-ins accurately.
Facilitate training and continuous in-servicing for all community staff that may field an inquiry call or conduct a walk-in or scheduled tour.
Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up and demonstrate sense of urgency regarding occupancy rates.
Position ED or Resident Services Director (-RSD-) as local experts on aging through facilitating introductions, joint sales calls, and strategic sales & marketing events.
Develop and maintain strong relationships with national and local referral agencies.
Quickly engage new inquiries on the phone and in person with the objective of helping guide them towards a sale.
Follow-up with in-home visits to potential residents or at locations of influencer(s).
Build relationships with inquiries and potential residents through discovery, listening with empathy and asking follow-up questions.
Accurately maintain the community's Customer Relationship Management database by collecting and entering information about new inquiries and creating prompt, creative, and personal next steps after each interaction.
Curate extraordinary customer experiences through home visits, hospital/rehab visits, highly personalized tours, and personal follow ups.
Work with the ED to develop and implement a rolling 90-day Sales and Marketing Plan.
Manage and monitor community marketing budget. Operate within established budgetary guidelines.
Help ED recognize first impressions and rent-ready apartment challenges/opportunities.
Ensure smooth hand-off of committed customers to ED, RSD and Community Business Director for care assessment and lease due diligence.
Monitor the market and the competition of other senior living communities outside of Atria.
Create, market and implement engaging events for inquiries and local influencers, both inside and outside of the Community.
Serve as a resource by educating and providing information to those who advise seniors on health and alternative living options.
May perform other duties as needed and/or assigned.
Seven (7) or more years of successfully managing sales in luxury hospitality, real estate, retail, or senior living.
Bachelor's degree from a four-year college or university preferred.
Must possess strong customer service skills, basic financial knowledge of revenue and profitability, strong computer and electronic file management skills, exceptional customer service skills and strong organizational skills.
Must have the ability to maintain confidentiality
Must be organized, detail-oriented, and able to multi-task.
As dictated by business needs, must be able to work flexible hours, including evenings, weekends, and holidays.
Bilingual/multilingual language skills a plus.
Community Name: Hudson Yards
Requisition ID: 2023-232189
Posting Community Location: Coterie Senior Living - Hudson Yards
External Company URL: https://www.atriacareers.com
Salary: Starting at $81,000.00 / hour
