The Senior Manager, National Field Activation will play a pivotal role in propelling our growth and elevating our brand perception in local markets. In this role, you will establish yourself as a key partner supporting the orchestration of sales-centric strategic product introductions, integrated campaigns, scalable programs, and sales activation initiatives to fortify our local diagnostics divisional growth plans and achieve revenue targets.
Support strategic planning: Support proactive engagement in strategic planning, collaborating closely with divisional sales leaders and cross-functional marketing teams to formulate and set goals and growth strategies.
Optimize new product sales activation approach: Support a structured, consistent product introduction approach and expanded product roadmap to enable effective sales campaign planning and profitable growth.
Support our marketing sales communication and engagement strategy: Support Labcorp's vision and business priorities to our Diagnostics commercial audience.
Drive scalable sales activation programs: Develop and lead scalable, integrated sales activation marketing programs to drive lead generation, grow market share and increase penetration based on market research and consumer trends. Ensure programs are delivered on time and on budget.
The ideal candidate will demonstrate the following capabilities:
Problem Solving:
Use judgement and knowledge of strategic priorities to balance the needs and expectations of various levels stakeholders within a highly matrixed organization
Identify gaps and implement programs to enable continuous improvement across the Marketing and sales organization
Leverage technology to enhance operational efficiency and integrate new technologies into scalable processes
Use data to identify gaps in the market and opportunities for innovation
Manage resistance and foster a culture of trust, growth and adaptability
Adaptable in the face of shifting priorities
Decision Making:
Independently lead cross-functional workstreams to develop and implement long-term, strategic plans aligned with the organization's goals
Adjust marketing strategies based on data-driven insights
Decisive, with the ability to make sound decisions and move work forward in the face of ambiguity
Personal Interactions & Interpersonal Skills:
Divisional sales leadership : partner on sales campaign and program planning/design and product launch rollouts - virtual and face to face
Marketing leadership and cross-functionally : collaborate to implement new scalable processes and launch multi-channel campaigns - virtual and face to face
Vendor partners : lead campaigns and project-based work with outside vendors
A clear, concise, and timely communicator
Lead recurring meeting cadence with partners and stakeholders to provide status updates, share performance, deepen business acumen, provide recommendations, and solicit feedback to ensure alignment
Build support and buy-in for approaches and ideas in a way that fosters engagement
Work collaboratively with marketing and sales colleagues, using agreed-upon processes to move initiatives to market
Confidently able to generate buy-in, uniting groups/teams around a common vision.
Minimum Years of Experience Required:
8+ years of work experience in marketing or sales enablement
Demonstrated ability to think strategically, develop and implement marketing plans aligned with business objectives, and execute initiatives to drive growth
1-2 years experience designing and executing sales activation programs that accelerate the success of customer-facing teams and improve efficiency
1-2 years experience navigating the unique challenges and dynamics of the healthcare landscape
2+ years of progressive experience demonstrating:
Strong interpersonal and collaboration skills, with the ability to work effectively across cross-functional teams and influence stakeholders at various levels
Proficiency in analyzing market data, customer insights, and campaign performance metrics to inform decision-making and optimize marketing strategies
Proven ability to manage multiple projects simultaneously, ensuring timely and successful execution within budget constraints
Ability to thrive in a fast-paced, dynamic environment and adapt strategies to changing market conditions
Description of Preferred Experience Required:
Copywriting and editing skills
Working knowledge of marketing automation platforms, CRMs and project management tools (ie. Salesforce, Eloqua, Workfront, Poppulo)
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.
We encourage all to apply
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