Creative Director for VMware Carbon Black
The Elevator Pitch: Why will you enjoy this new opportunity?
The world is changing fast! Corporations, governments, schools, hospitals are all feeling immense pressure from cybersecurity threats. VMware Carbon Black plays a critical role in securing these organizations by offering the best end point solutions in the market. This is why you will love leading the Creative function for one of the most highly regarded brands in the cybersecurity industry.
The Creative Director will lead our creative efforts in the cybersecurity industry. As the Creative Director, you will be responsible for driving the creative direction and ensuring the development of high-quality and impactful marketing materials, visual assets, and brand experiences that effectively communicate our cybersecurity solutions. The ideal candidate has a strong background in graphic design, brand development, and creative strategy, with a passion for cybersecurity.
Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing?
The primary objective of this position is to build and execute a consistent VMware Carbon Black brand.
Deliver innovative and compelling creative solutions aligned with our cybersecurity brand.
Define and implement the creative direction, brand guidelines, and visual identity for our cybersecurity solutions across various channels, including digital, print, social media, events, and campaigns.
Collaborate with marketing, product, and sales teams to understand business objectives, target audience, and messaging, and translate them into creative strategies and visual concepts.
Oversee the creation and production of marketing materials, including websites, landing pages, presentations, infographics, videos, social media assets, print collateral, and other promotional materials.
Ensure the consistency and quality of the brand's visual elements and messaging across all touchpoints and channels.
Stay up to date with industry trends, best practices, and emerging technologies in design, branding, and cybersecurity, and integrate them into our creative strategies.
Provide strategic and creative guidance to internal teams and external agencies, including art direction, feedback, and revisions to ensure the delivery of exceptional creative work.
Manage creative projects from concept to completion, including project timelines, resource allocation, budget management, and quality assurance.
Collaborate with cross-functional teams to brainstorm and execute creative campaigns, initiatives, and experiences that drive brand awareness, engagement, and lead generation.
Serve as a brand ambassador, ensuring brand consistency and compliance with brand guidelines across all marketing and communication materials.
If you are a highly creative and visionary professional with a proven track record in developing impactful visual and brand experiences in the cybersecurity industry, we encourage you to apply.
You will:
Deliver innovative and compelling creative solutions aligned with our cybersecurity brand.
Define and implement the creative direction, brand guidelines, and visual identity for our cybersecurity solutions across various channels, including digital, print, social media, events, and campaigns.
Collaborate with marketing, product, and sales teams to understand business objectives, target audience, and messaging, and translate them into creative strategies and visual concepts.
Oversee the creation and production of marketing materials, including websites, landing pages, presentations, infographics, videos, social media assets, print collateral, and other promotional materials.
Ensure the consistency and quality of the brand's visual elements and messaging across all touchpoints and channels.
Stay up to date with industry trends, best practices, and emerging technologies in design, branding, and cybersecurity, and integrate them into our creative strategies.
Provide strategic and creative guidance to internal teams and external agencies, including art direction, feedback, and revisions to ensure the delivery of exceptional creative work.
Manage creative projects from concept to completion, including project timelines, resource allocation, budget management, and quality assurance.
Collaborate with cross-functional teams to brainstorm and execute creative campaigns, initiatives, and experiences that drive brand awareness, engagement, and lead generation.
Serve as a brand ambassador, ensuring brand consistency and compliance with brand guidelines across all marketing and communication materials.
Requirements:
Bachelor's degree in Design, Fine Arts, Marketing, or a related field.
Proven experience as a Creative Director or in a similar leadership role, preferably in the cybersecurity industry.
Strong portfolio showcasing a range of creative work, including branding, graphic design, digital campaigns, and visual storytelling.
Excellent understanding of design principles, typography, color theory, and visual composition.
Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant tools.
Strategic thinking and the ability to translate marketing objectives into creative solutions.
Excellent communication and presentation skills, with the ability to effectively articulate creative concepts and ideas.
Attention to detail and a commitment to delivering high-quality work.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Passion for cybersecurity and a keen interest in staying updated with industry trends and developments.
What is the leadership like for this role? What is the structure and culture of the team like?
The manager for this position is Vasili Panopolous. Vasili has over 20 years' experience leading branding teams and has strong background in design and demand gen. Vasili believes that communication is the key to building a strong team.
Where is this role located?
Remote
What are the benefits and perks of working at VMware?
You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com .
Employee Stock Purchase Plan
Medical Coverage, Retirement, and Parental Leave Plans for All Family Types
Generous Time Off Programs
40 hours of paid time to volunteer in your community
Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities
Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)
Wellness reimbursement and online fitness and wellbeing group classes
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Graphic Design
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2023-05-31
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
