Founded in 1912, ITW (NYSE: ITW) is a global industrial company built around a differentiated and proprietary business model. The company's seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW's approximately 45,000 dedicated colleagues around the world thrive in the company's decentralized, entrepreneurial culture. In 2019, the company achieved revenues of $14.1 billion, with roughly half coming from outside North America. www.itw.com .
ITW Shakeproof (SAP) serves the major US OEMs (Ford, GM, and Stellantis) and their tier suppliers. We supply metal cold headed fasteners totaling approximately $135M in revenue annually.
ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.
The Product Marketing Manager role reports to the ITW Shakeproof division Innovation Manager and will be responsible for new product marketing. This role will also interact regularly and strategically with the ITW Global Automotive Fastener Innovation Team. The primary function of this role will be to leverage a first-hand understanding of market & technology insights, customer needs alongside related value propositions, and leadership instincts to drive the development and launch of new products. The primary focus will be to work closely within the divisional innovation team and drive the execution of new product development based on customer needs and pain points.
The Product Marketing Manager will work closely with sales, engineering and innovation teams throughout the early stages of the customer back innovation (CBI) process to clearly understand pain points and advocate strong value propositions for resulting product solutions.
Responsibilities
Leverage research, analysis, external market perspectives and internal data to develop Shakeproof's divisional understanding of our Total Addressable Market, Serviceable Addressable Market and Serviceable Obtainable Market for cold-headed fasteners
Customer needs discovery and translation of customer needs into strong product value propositions
Drive market and product offering development in support of profitable growth
Develop and promote the core positioning and messaging for the product portfolio within the framework of ITW Automotive and Shakeproof brand positioning
Perform competitive benchmarking and establish competitive product intelligence for the division's range of products
Work with external third parties to assess product licensing opportunities
Work alongside the sales staff to understand customer pain points and help identify innovative solutions where existing product solutions may not exist
Create product marketing and training tools to support the sales team including product catalogs, value sheets, product offering brochures, website and social media content by leveraging platform marketing strategy, tools, and tactics
Provide technical support and training to the Sales & Engineering team to assist them in competitively positioning existing products and effectively launching new products through the development of material for value sheets, website content and product catalogs.
Creating and presenting formal presentations to all levels of the customer and ITW
Applying ITW innovation strategies and processes to deliver results, utilizing the ITW Toolbox
Meeting deadlines both internally and externally
Other tasks, duties, and projects as assigned
ITW Culture & Leadership Expectations:
Exemplify and embody the ITW Leadership expectations
Able to thrive and collaborate in a decentralized and entrepreneurial culture
Able to take a high level of accountability and ownership for personal and company performance
Able to communicate both verbal and written with clarity and simplicity
Exemplifies a strategic-thinking approach and process to product management
Able to make decisions and use critical thinking and analytical approaches when weighing options
Nurturing an environment consistent with the ITW values and culture
Is outcome driven and applies the 80/20 principles to prioritize work demands
Pro-actively participating in ITW's 'toolbox' initiatives (i.e., USa, 80/20 Philosophy, PLS, MRD, and In-Lining)
Demonstrate a high level of leadership experience and emotional intelligence
Experience Requirements and Position Skills:
Education/Experience: Bachelor's degree - B.A. /B.S. from four-year College or University in Business, Engineering, or Marketing; Master's Degree a plus.
5+ years engineering, sales/marketing, and/or project management experience.
Traditional automotive industry experience or other similar markets preferred.
Knowledge/experience with cold-headed products or engineering background is preferred.
Experience with content creation and product design is a plus.
Demonstrated success defining and launching excellent products.
Proven track record of identifying market opportunities and commercializing solutions.
Experience in dealing with customers and vendors.
Experience in customer and market research.
Experience in all aspects of developing and implementing product marketing & management plans.
Technical understanding of customer design requirements and analysis against competitor products.
Strong project management and technical marketing skills.
Ability to prioritize, work independently, and make well-thought-out decisions.
Strong organizational abilities and attention to detail.
Personal accountability to align with the ITW Employee Development & Leadership model.
An inner drive to understand, communicate and exceed established agreed upon goals.
Excellent interpersonal, communication, and presentation skills with ability and willingness to communicate, and work with other regions.
Proven ability to generate respect and trust from staff and external customers.
Commitment to use the ITW Toolbox and its principles.
Willing to travel; primarily domestic and occasionally world-wide.
Illinois Tool Works, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. _
ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
