Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
The Senior Analyst, Demand Generation Analytics is responsible for measuring and optimizing the effectiveness of Local and National paid media initiatives for the Inspire Brands portfolio. This role will also measure impact of media on brand KPIs and establish links to business outcomes. This person will track competitive media activity to identify new trends, opportunities, and threats. We're seeking highly engaged media analytics professional with a proven track record of developing creative measurement approaches to drive media optimization. The successful candidate is passionate about understanding consumer perception and ensuring we have the right tools in place to capture it. They can deploy creative analytic approaches to link changes in consumer perception to business metrics.
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.
RESPONSIBILITIES
Lead media measurement and optimization for one or more brands within the Inspire Brands portfolio.
Implement and maintain measurement approaches for all media channels including TV, OLV, OOH, Display, Social, Radio, Search and Partnerships
Work closely with Consumer Insights, Customer Analytics, Data Science, Marketing and Media teams to develop learning agendas, media strategy, and measurement approaches
Synthesize brand tracking, creative evaluation, ad awareness studies, media mix modeling, campaign analyses and other media KPIs to measure media impact
Perform analysis to establish links between marketing KPIs and business outcomes
Build dashboards to communicate and analyze trends consumer sentiment, marketing KPIs, competitive marketing initiatives, competitive spend, and show how all link to business outcomes
EDUCATION AND EXPERIENCE QUALIFICATIONS
Minimum: 4y Degree required
3-5 years of experience with various media measurement tools including media mix modeling, brand lift studies, digital attribution, and foot traffic measurement.
1-2 years of experience with ETL tools to create automated processes to aggregate media spend and impression data from media partners.
2-5 years of experience with dashboard tools such as Tableau, MicroStrategy, or Google Data Studio to automate reporting processes.
1+ years of experience with SQL or other database querying languages.
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
Familiarity of various media measurement solutions and vendors spanning TV, CTV, Video, Social, Display and OOH to optimize across media partners, creative and targeting.
Strong analytical skills to establish links between marketing KPIs and business outcomes
Strong storytelling skills, ability to synthesize results and capture insights to make recommendations clearly to cross-functional teams
Interest in traditional and social media and its inner workings
Team-oriented attitude and willingness to pitch in whenever needed
Demonstrated ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required
