The purpose of this position is to build and manage the ability to report and analyze customer behavior across a portfolio of brands and tell the story of how changes in customer behavior impacts business performance. This role is integral in driving forward our investment in a proprietary Customer Data Platform and Master Data Management infrastructure targeting over 200 million consumers and households containing thousands of customer attributes. The position will leverage our industry leading platforms to both future-proof our marketing capabilities in a cookie-less digital landscape and influence marketing strategy based on insights the team delivers.
RESPONSIBILITIES
Customer Lifecycle Reporting and Analysis - manage the automated customer reporting platform and perform ad hoc analysis on a suite of KPI's, including customer lifecycle (New, Reactivated, Retained, Churn) and strength of customer (Recency, Frequency, Monetary, Clumpiness) segmentation methodologies
Customer Master Data Management - in partnership with IT, build and optimize the Customer Master Data Management (MDM) process for a portfolio of brands, creating and analyzing an Inspire-view of the customer
Customer Data Platform - build and maintain the proprietary Customer Data Platform which includes 100's of attributes leveraged in owned and paid channel marketing
Customer modeling - build and own customer models to allow segmenting, targeting, and personalizing communication across all channels
Team Management -- general management, people development, etc.
EDUCATION AND EXPERIENCE QUALIFICATIONS
Quantitative Degree preferred
Customer analytics (loyalty and retention)
Analysis experience, using SQL, R, python, and / or other advanced statistical techniques
Significant business ownership experience working with CRM and customer analytics in hospitality, travel, retail, or consulting environments
Demonstrated experience in partnering with key stakeholders to deliver results
Analytical Talent Management
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Ability to lead cross-functional teams and deliver results
Conscientious about meeting project deadlines
Excellent oral and written communication skills
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
Self-starter personality who can operate with minimal supervision
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
