Description
Field Marketing Specialist | Buffalo, NY
We're hiring! Looking for a fun, rewarding place to work? Become a part of our truly unique team!
WHO WE ARE & WHAT WE OFFER
Artisanal Brewing Ventures (ABV) is a top 10 regional craft alcohol company in the US, made up of 5 long standing, successful craft brands (75+ combined years!): Victory Brewing, Bold Rock Cider, Sixpoint Brewery, Southern Tier Brewing & Southern Tier Distilling. We have locations in 5 states (NY, PA, OH, VA, NC) including taprooms, production facilities, & our corporate headquarters.
Competitive Compensation
Exceptional Health Benefits
No Waiting Period to Enroll
Immediate 401K Match & Vesting
Paid Family Leave
Flexible Schedules & Generous Paid Time Off
Ample Product Discounts
Opportunities for Growth Across 5 Successful Brands
WHAT WE DO
Our corporate teams support our family of brands through managing the -back office- work so the team members who support in the production of our products can focus on making great tasting, innovative quality craft beverages. Our shared services team is made up by accounting/finance, human resources, marketing, and sales, who are all skilled in their space and share a love of craft beverages.
WHAT YOU'LL DO
The Field Marketing Specialist is responsible for executing field marketing events and activations (brand owned and operated events, festivals, community events, mobile happy hours, etc.) through the ABV mobile marketing program across all brand families. The Field Marketing Specialist will report to the Field Marketing Manager and manage the Field Marketing Ambassadors and Part-Time Brand Ambassadors.
Lead event execution against the event calendar as outlined by the Field Marketing Manger
Manage the Field Marketing Ambassadors and part-time brand ambassadors setting their schedules, roles/responsibilities, etc.
Identify local opportunities, both trade and consumer, to supplement national strategies. This could include local on and off premise activation, consumer promotions/partnerships (manage with third party media companies), PR/digital.
Where appropriate, secure partnerships and leverage events. Identify, evaluate, and recommend local sponsorships that bring incremental distribution, retail leverage, consumer exposure, and trial
Working with Brand & Creative teams to create all promotional materials including POS, digital, onsite activation etc. for field execution.
Manage own schedules for event activation in core territory coverage
Curating branded consumer experience at events, driving engagement with activation tactics
Sampling and education: Drive trial of core brands and new innovations as outlined by event goals while educating consumers on the brands and products to create emotional connection with attendees
Partnering with sales and brand management teams to execute events, coordinating sample pick-up, setting up brand experience at events and clean-up post event
Responsible for driving mobile marketing vehicles between markets/events when part-time ambassadors are not available
Responsible for maintenance and upkeep of mobile marketing vehicle(s) and training new drivers on the mobile marketing vehicl
Managing internal or externally sourced staff to support event execution
Collection of photos and consumer feedback to create social content around events and continue engagement post event
Managing third party vendors related to event execution
Proactively find new event, sponsorship, and partnership opportunities
Own all phases of the event process from planning, ideation, executing, measurement and recapping
Managing and tracking event budgets
Data collection: event tracking against key KPIs to determine success and guide future activations
Operate autonomously and confidently without Field Marketing Manager (when necessary) leveraging partner relationships for on-site help, sales team support, and wholesaler involvement
Work cross-departmentally across social media, merchandise, sales, brewery operations, brand, digital and design
Key Competencies
Positive and High Energy Attitude: Demonstrates an engaging and upbeat demeanor to create positive interactions with consumers and key partners
People Agility - Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.
Motivation & Tenacity - Self-starter who knows how to prioritize multiple projects to get things done at a high level.
Results Orientation - Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.
WHO WE'RE LOOKING FOR
Bachelor's degree preferred
3+ years of experience
Travel: 50% with some weekend and some holiday work
Ability to lift up to 55 pounds
Ability move up to 165 pounds and occasionally lifting to approximately waist height
Must have valid driver's license and clean record
Proficient in Microsoft Office (Word, Excel, & PowerPoint)
Beer/Adult Beverage experience is not a requirement
Disclaimer
This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.
Artisanal Brewing Ventures is an Equal Opportunity Employer
