Brand Strategy Manager
Description
Brand Strategy Manager
The Brand Strategy Manager is the central point of development and coordination for Georgia Power's brand story. The Brand Strategy Manager will direct all aspects of marketing and advertising programs including strategy, campaign execution, content, community management, advocacy responses, and analytics and reporting. This role will lead the Brand Strategy team and will report to the Brand Director.
The successful candidate must be a seasoned, advertising leader who is passionate about leading a team in ideating and executing best in class integrated marketing campaigns.
The position is based out of Georgia Power Corporate Headquarters in Atlanta, and currently allows for a hybrid work environment depending on departmental needs.
Qualifications
A bachelor's degree in Advertising, Marketing, Communications, related discipline, or other appropriate experience
5 years' experience in strategy, with an emphasis on brand building; PR and/or agency experience preferred
3 years of supervisory experience; passionate people leader with demonstrated ability to lead, motivate, and develop teams
Acts as a brand steward driving marketing efforts including implementing and developing strategy, managing campaigns, and reporting on results - all with the goal of building brand equity and driving audience engagement and sentiment
Be an authority for the brand, ensuring brand consistency across campaigns
Collaborates with multiple cross-functional teams to define and expand the brand and its connection to culture and community
Proven experience in development of successful television advertising, managing large advertising budgets, complex timelines and domestic shoots
Familiar with media planning and buying
Possession of excellent written, oral communication and presentation skills
Experience managing multiple agencies, projects, deadlines, vendors and contracts
Must be able to contribute ideas in a creative atmosphere and guide others on the overall brand vision
Ability to maximize organic reach with, and experience using paid social, digital and traditional media tactics
Experience driving customer and market research, both a quantitative and qualitative mindset, and an ability to synthesize and present findings to other teams and executives
Passionate about analytics and knows how to adjust brand campaigns based on research
Strong organizational and people skills, the ability to effectively create and deliver presentations, the ability to set appropriate priorities and use time effectively
Responsibilities
Lead a team of brand strategists in the effort to protect, build and expand a trusted, authoritative, and recognizable brand among multiple target audiences
Provide thought leadership and corresponding excellence in execution on ads, media and social media
Drive multiple agency relationships and day-to-day agency process
Develop brand campaigns in accordance with measurable goals, objectives and overall resources
Prepare an overall budget for advertising and partnerships based on proven marketing strategies
Plan, develop, execute and improve advertising strategies and campaigns across all customer touch points to achieve key business objectives
Manage research partners, synthesize the data collected and report it to key stakeholders and executives to illustrate trends, success stories and pain points
Develop and implement an effective brand communication program to support the company's public image and positive reputation, as an innovator and industry leader
Disclaimer:
This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com .
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law
Job Field: Communications & External Affairs
Job Type: Standard
Primary Location: Georgia-Metro Atlanta-Atlanta
Operating Company: Georgia Power Company
Job Type: Standard
Travel (Up to...): Yes, 25 % of the Time
Work Location(s):
Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)
241 Ralph McGill Blvd. NE
Atlanta, 30308
Req ID: GPC2009055
