We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.
Cengage has a powerful story to tell. Every day, we're helping educators and students be their best. We need you to help us share that story with the world. As our Senior Brand Manager , you will report into and support our Vice President of Customer Marketing in driving the Cengage Higher Ed brand strategy. You'll implement, protect, uphold, and promote our brand to increase brand awareness in the Higher Education market, influence marketing campaigns, drive web and social traffic, build customer engagement and increase consumer loyalty.
What you'll do here:
Brand Strategy Development: Develop and implement comprehensive brand to achieve business objectives and drive growth
Campaign Execution - support the execution of individual customer segment campaign strategy by ensuring we maintain brand presence and support ongoing initiatives.
Content Strategy - work across customer segments to build a comprehensive content strategy that aligns with Cengage Higher Ed's brand objectives and resonates across customer segments. Deliver across multiple platforms and channels, including social media, blogs, and third-party channels, ensuring consistency in messaging and brand voice.
Brand Assessment and Analysis - conduct comprehensive assessment of current brand strategy and positioning, identifying weaknesses, missed opportunities and areas for improvement. Own measurement of overall impact of strategies deployed.
Strategic Planning - Develop short-term and long-term strategies to address immediate opportunities while also laying the foundation for future brand positioning and growth.
Competitive Analysis - Look across Cengage Higher Ed's primary competitors to determine where there is room to increase Cengage Higher Ed's brand awareness and competitive strength. Build and deploy strategies to meet market demand and customer preferences.
Brand Partnerships - build and maintain relationships with associations and organizations that Cengage Higher Ed will benefit from being aligned with and own strategies for optimizing those relationships.
Skills you'll need here:
Bachelor's degree
8+ years proven experience in relevant roles
Ability to speak -creative,- -tech,- and -business.-
Relationship builder and customer centric
Experience managing a brand across multiple markets
Creative and analytical in solving problems
Strong written and verbal skills
Strategic in identifying long-term opportunities and trends
Organized and independent - no hand holding required
Good zoom lens between small details and big picture thinking
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen and Equal Employment Opportunity is the Law notice by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$88,600.00 - $141,800.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
